Mi Madrid
Business Profile
Core Value Proposition
Mi Madrid provides a personalized view of Madrid tailored to your interests and enables users to subscribe to content and access personalized district updates and events via Mi Carpeta.
Target Customer
Madrid residents and city users who want personalized city news, events, and the ability to manage their preferences through Mi Carpeta.
Key Differentiator
Personalization of city information and events based on individual interests, with direct access to a personalized dashboard (Mi Carpeta) and the option to subscribe to specific content.
Implementation Timeline
Value potentially visible in less than 2 minutes after registration (as per 'en menos de 2 minutos')
Pain Points
- 1Information overload from generic city news and events
- 2Difficulty finding relevant district-level information
- 3Desire for a quick onboarding and personal interest-based updates
Key Features
- 1Personalized Madrid feed aligned to user interests
- 2Suscripción a contenidos y eventos que conciernen al usuario
- 3Acceso a Mi Carpeta y registro/login
- 4Actualidad y eventos por distrito
Target Customer Industries
Decision Makers
- 1Alcalde
- 2Concejal delegado de Innovación y Emprendimiento
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Personalized content tailored to user interests
- 2Integration with Mi Carpeta for a consolidated user experience
- 3Access to district-specific news and events
Key Benefits
Additional Product Information
Product Description
Mi Madrid offers a personalized view of Madrid tailored to user interests, enabling subscriptions to content and access to district-specific news and events via the Mi Carpeta.
Target Market
Residents and users of Madrid seeking personalized city information and event updates
Unique Value Proposition
A city portal that personalizes content and events to individual interests and provides a streamlined account (Mi Carpeta) for managing preferences and participation
Technical Requirements
Registration/login required to access Mi Madrid; includes Mi Carpeta and login fields (Correo electrónico, Contraseña)
Pricing Model
Not specified
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