Miami International Airport (MIA)
Business Profile
Core Value Proposition
Miami International Airport provides a world-class travel experience and an expanded route network with direct passenger access to all world regions.
Target Customer
{"Passengers traveling through Miami International Airport (MIA)","Travelers requiring accessibility services","Nursing mothers","Travelers using service animals"}
Key Differentiator
Comprehensive accessibility program (myMIAccess) including Aira vision assistance, Hidden Disabilities Sunflower Lanyard, MIAair dress rehearsal program, Multi-Sensory Rooms, MIAmamas nursing pods, Service Animal Relief Areas, wheelchair charging stations airport-wide (first in the U.S. to install them), and dedicated accessibility queueing and coordination.
Implementation Timeline
Immediate access to many accessibility services upon arrival; specific features operate daily (e.g., Multi-Sensory Rooms 6 a.m.–10 p.m.; wheelchair charging stations available airport-wide; Aira available for use at the airport).
Pain Points
- 1Navigating the airport with disabilities or limited mobility
- 2Coordinating wheelchair or accessibility services with multiple parties (airlines, airport, TSA)
- 3Maintaining battery life for electric mobility devices while traveling
Key Features
- 1myMIAccess accessibility initiative with ADA compliance and multiple programs
- 2Aira vision-assistance service accessible via iOS/Android (free while at the airport)
- 3Hidden Disabilities Sunflower Lanyard program
- 4MIAair dress rehearsal program for travel readiness
- 5Multi-Sensory Rooms open 6 a.m. to 10 p.m. in Concourse D and South Terminal
- 6MIAmamas nursing pods/rooms
- 7Service Animal Relief Areas across multiple concourses (indoor and outdoor areas)
- 8Wheelchair Charging Stations (10 total) airport-wide (D, E, F, G, H, J; pre-security in D and H International Arrivals)
- 9Accessible parking near moving sidewalks; designated accessibility queues in Customs
Target Customer Industries
Decision Makers
- 1ADA Coordinator
Client Results
- 1Improved accessibility and compliance with ADA requirements
- 2Enhanced passenger experience for travelers needing accessibility accommodations
- 3Access to on-site vision assistance (Aira) and other specialized services during airport visits
Competitive Advantages
- 1Airport-wide wheelchair charging stations (first airport in the U.S. to install them airport-wide)
- 2Integrated accessibility ecosystem (Aira, Sunflower Lanyard, MIAair, Multi-Sensory Rooms, MIAmamas, relief areas, charging stations)
- 3Direct alignment with ADA requirements and accessibility queue options
- 4Expansion of route network and destinations through MIA Discover efforts
Key Benefits
Additional Product Information
Product Description
A major international airport offering passenger, business, and cargo services, with a broad network of non-stop destinations and extensive accessibility initiatives under the myMIAccess program.
Target Market
Travelers/passengers using MIA; airlines and partners; travelers seeking accessibility accommodations
Unique Value Proposition
World-class travel experience with an expanded global route network plus a comprehensive, free-accessibility program (myMIAccess) delivering navigation assistance, sensory spaces, nursing pods, animal relief areas, and charging infrastructure.
Technical Requirements
Aira app on iOS/Android for vision assistance; Voyce App for interpreter support; MIA Discover interactive destination map
Pricing Model
Some accessibility services are provided free at the airport (e.g., Aira); no pricing details for other services are disclosed in the content
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