Michael Pollan – Books, Films, and MasterClass

Business Profile

Core Value Proposition

Michael Pollan – Books, Films, and MasterClass provides access to a cross-media body of work that explores the intersection of nature and culture, focusing on food systems, plants, and psychedelic science through bestselling books, documentary films, and online courses.

Target Customer

General readers and viewers interested in food, agriculture, health, and consciousness; students and educators; fans of documentaries and media adaptations; MasterClass participants; publishers and media partners.

Key Differentiator

A single author with bestsellers across multiple formats (books, film/TV, and online education) and a throughout-line focus on food, plants, and consciousness, complemented by academic and documentary collaborations (e.g., UC Berkeley Center for the Science of Psychedelics) and adaptations for Netflix and other media.

Implementation Timeline

Immediate access to content upon purchase/ enrollment (books, MasterClass lessons). Specific media events noted: Food Inc. 2 screenings in theaters with digital release on a following date; MasterClass course comprises 13 lessons; Netflix/ PBS streaming available for related series.

Pain Points

1Need authoritative, accessible insights into food systems and dietary choices.
2Interest in understanding consciousness and psychedelic science from a broad, multidisciplinary perspective.
3Desire for high-quality educational content available across books, film, and online courses.

Key Features

1Books: Omnivore’s Dilemma; Botany of Desire; This Is Your Mind on Plants; How to Change Your Mind; Caffeine; Cooked; Food Rules; Food Rules: Illustrated Edition; The Omnivore’s Dilemma (Young Readers Edition); A Place of My Own.
2Films/Documentaries: Food, Inc.; Food, Inc. 2 (the latter with screenings and digital release); four-part Netflix series based on Cooked (2015) and How to Change Your Mind (2022).
3MasterClass: Michael Pollan Teaches Intentional Eating (over thirteen lessons; explores topics from meat processing to meat alternatives).
4Academic/Center Involvement: Co-founder of UC Berkeley Center for the Science of Psychedelics; public-education program leadership through BCSP.
5Media/Appearances: Books adapted for television; Netflix/PBS/other platform-era content; press and interview presence.

Target Customer Industries

Decision Makers

1Speaking Agent
2Media Requests
3Literary Representation
4Foreign Rights
5Professor of the Practice of Non-fiction, Harvard University
6John S. and James L. Knight Professor of Journalism, UC Berkeley
7Director, Knight Program in Science and Environmental Journalism

Client Results

1Broad public awareness and engagement with major topics (food systems, plant-human relationships, and psychedelic science) evidenced by bestselling books, documentary work, and media adaptations.
2Cross-media reach across books, films, and online education, enabling diverse learning formats for audiences.
3Recognized credibility and influence in journalism, science communication, and public understanding of food and mind-related topics.

Competitive Advantages

1Integrated, multi-format portfolio (books, documentaries, MasterClass) delivering a cohesive viewpoint across food, nature, and consciousness.
2Proven bestselling author with long-form journalism and debates, plus media adaptations and streaming availability.
3Academic and public-interest credibility through association with universities and psychedelic science research centers.

Key Benefits

1Access to a broad, authoritative perspective on food, plants, and consciousness across formats.

2Opportunities to engage with content through books, Netflix/PBS/film projects, and hands-on MasterClass lessons.

3Credibility and depth derived from award-winning journalism, bestselling books, and academic collaborations.

Additional Product Information

Product Description

A cross-media program combining bestselling nonfiction, documentary projects, and online education to explore food systems, plant life, and human consciousness.

Target Market

Readers and viewers seeking in-depth exploration of food, farming, plants, and psychedelics; educators and students; fans of documentaries and science-informed journalism; online learners via MasterClass; publishers and media partners.

Unique Value Proposition

A single, highly influential author delivering a cohesive, multidisciplinary understanding of nature and culture through books, film, and interactive education, reinforced by academic collaborations and global media reach.

Technical Requirements

Not specified in content.

Pricing Model

Not specified in content.

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