MICHELIN Guide

Business Profile

Core Value Proposition

MICHELIN Guide provides curated dining and hotel selections, plus editorial content and integrated discovery and booking through official partnerships (e.g., OpenTable, Resy) and the MICHELIN Guide app.

Target Customer

Travelers and diners seeking top-tier restaurants and hotels, readers of the MICHELIN Guide, and users of the MICHELIN Guide app.

Key Differentiator

Inspector-driven ratings system (Stars, Bib Gourmand, Green Star) with MICHELIN Key hotels, complemented by global editorial content and direct booking integrations.

Implementation Timeline

Not specified in the provided content.

Pain Points

1Need trustworthy, high-quality dining and lodging options across destinations.
2Desire easy access to reservations for highly-regarded restaurants and hotels via partners.
3Want timely insights and guides across regions (openings, trends, recommendations).

Key Features

1Curated MICHELIN Star, Bib Gourmand, and Green Star selections, plus MICHELIN Key hotels.
2Global editorial content and destination guides (e.g., city-specific MICHELIN features).
3Booking partnerships with OpenTable and Resy for dining reservations.
4The MICHELIN Guide App for discovery and reservations.
5Plus program offering upgrades and amenities at participating hotels.

Target Customer Industries

Decision Makers

1MICHELIN Guide Inspector

Client Results

1Access to trusted MICHELIN-selected restaurants and hotels across destinations.
2Ability to book reservations and stays through official partnerships and app.
3Potential hotel upgrades and amenities through the Plus program for participating properties.

Competitive Advantages

1Credibility and authority from inspector-based ratings (Stars, Bib Gourmand, Green Star).
2Global coverage of restaurants and hotels with diverse guides and destinations.
3Direct booking partnerships (OpenTable, Resy) and a dedicated app for discovery and reservations.
4Special awards and hotel-focused recognitions (MICHELIN Key hotels) and ongoing editorial content.

Key Benefits

1Trusted, globally recognized restaurant and hotel selections.

2Seamless discovery and reservations via partnerships and app.

3Regular editorial insights and destination guides.

4Access to Plus member upgrades for hotels.

Additional Product Information

Product Description

Official guide and booking platform featuring MICHELIN Stars, Bib Gourmand, Green Star, and MICHELIN Key hotels; includes editorial content and a mobile app for discovery and reservations.

Target Market

Diners, travelers, and hospitality businesses seeking high-quality dining and lodging experiences; readers and app users of the MICHELIN Guide.

Unique Value Proposition

Independent, inspector-driven global ratings paired with seamless discovery and booking experiences, reinforced by recognizable awards and hotel keys.

Technical Requirements

Not specified in the content.

Pricing Model

Not specified; Plus program exists for participating hotels.

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