Michigan State University (MSU)

Business Profile

Core Value Proposition

Michigan State University provides education and research opportunities to students and researchers, backed by extensive programs, campus resources, and a global alumni network.

Target Customer

{"Prospective undergraduate students","Prospective transfer students","International applicants","Current students","Alumni","Faculty & staff"}

Key Differentiator

Households a large, comprehensive public research university setup with 400+ programs across 17 colleges, a global alumni network (500K+), and world-class research facilities (e.g., The Facility for Rare Isotope Beams).

Implementation Timeline

Fall 2026 admissions are open (applications now open for fall 2026); MSU highlights tours, admissions events, and information requests to engage prospective students. Time to degree varies by program; admissions and next-step guidance are provided on the site.

Pain Points

1Navigating a large catalog of programs to find a suitable major (e.g., 'Find your fit' and 'More than 400 programs' across 17 colleges).
2Understanding admissions processes and deadlines (e.g., 'How to apply' and 'Admitted Students / Next Steps').
3Accessing research opportunities, student services, and campus life resources (e.g., undergraduate research, education abroad, health and wellbeing resources).

Key Features

1More than 400 programs of study across 17 colleges
2Education Abroad and Undergraduate Research opportunities
3Online programs and Honors College
4Campus life resources and student support (Libraries, CAPS, health, etc.)
5Robust alumni network (500K+ alumni worldwide) and career/community connections
6World-class research facilities (e.g., Facility for Rare Isotope Beams)

Target Customer Industries

Decision Makers

1Professor (including John A. Hannah Distinguished Professor)
2Director (e.g., MSU-DOE Plant Research Laboratory Director)

Client Results

1Programs ranked among the top in the nation (e.g., 6 undergraduate programs in the top 25 per US News & World Report 2026 edition)
2Extensive alumni network (500K+ worldwide)
3World-class research facilities contributing to scientific advancements

Competitive Advantages

1Wide breadth of programs (400+ across 17 colleges)
2Access to significant research infrastructure (e.g., The Facility for Rare Isotope Beams)
3Strong, globally connected alumni network
4Integrated student resources (SIS, D2L, health and wellbeing services)
5Public university with emphasis on education, research, and societal impact

Key Benefits

1Extensive program variety across many disciplines

2Opportunities for Education Abroad and Undergraduate Research

3Access to leading research facilities and innovations

4Large, global alumni network for connections and opportunities

5Robust student support and learning resources (CAPS, health services, libraries, D2L, SIS)

Additional Product Information

Product Description

A large public research university offering extensive undergraduate, graduate, and online programs across 17 colleges, with a focus on education, research, campus life, and global impact.

Target Market

Future students (undergraduate, transfer, international), current students, alumni, faculty and staff, donors

Unique Value Proposition

MSU delivers a comprehensive education ecosystem—diverse program options, hands-on research opportunities, access to premier facilities, and a vast alumni network—designed to help students shape their path and impact the world.

Technical Requirements

Access to MSU systems such as Student Information System (SIS) and Desire2Learn (D2L) for academic records and distance learning; information about campus resources and admissions events is provided through MSU pages.

Pricing Model

Pricing information is not provided in the content.

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