Microsoft Clarity

Business Profile

Core Value Proposition

Microsoft Clarity provides free heatmaps and session recordings to understand how users interact with your website.

Target Customer

Website owners and operators, digital marketers, product teams, developers implementing analytics for websites and mobile apps; retailers, content publishers, and small businesses mentioned as who benefits.

Key Differentiator

Free forever with no traffic limits, GDPR & CCPA ready, Google Analytics integration, and mobile app support via SDKs, plus a Clarity extension for overlayed heatmaps.

Implementation Timeline

Setup in seconds; data visible within minutes (verified by customer testimonials noting 20 seconds setup and under 30 minutes to start seeing data).

Pain Points

1Difficulty understanding why users behave the way they do on a site
2Challenges identifying friction points and opportunities to improve user experience
3Limitations of paid analytics tools, such as traffic caps or upgrade requirements

Key Features

1Heatmaps generated automatically for all pages
2Session recordings to watch user journeys
3Insights to identify friction points and opportunities
4Google Analytics integration to correlate data with analytics
5Mobile app support via SDKs (Android, iOS, Flutter, React Native, Ionic, Cordova)
6Clarity extension for instant heatmaps on live sites

Target Customer Industries

1Retail
2Media

Decision Makers

1Chief Community Officer
2Marketing Manager
3Marketing Leader
4Product Manager

Client Results

1Customers report obtaining data and insights they previously did not have, enabling better understanding of user behavior and engagement
2Quotes highlight rapid setup and quick access to data (e.g., 20 seconds to set up; data available in under 30 minutes)

Competitive Advantages

1Free forever with no traffic limits or forced upgrades
2GDPR & CCPA ready
3Integration with Google Analytics
4Mobile app analytics via SDKs
5Easy setup and immediate value

Key Benefits

1Understand user interactions visually through heatmaps

2Observe user journeys to identify friction and optimization opportunities

3Improve UX and conversion rates with actionable insights

4Integrate with Google Analytics for deeper analysis

5Extend analytics to mobile apps via SDKs

Case Studies & Success Stories

Imagely – Scott Kivowitz, Chief Community Officer

Case #1

Testimonial praising Clarity as a superior UX analytics solution; highlights ease of setup and valuable data

Robusta – AbdelRahman el Naka, Marketing Manager

Case #2

Notes quick setup (20 seconds) and data in under 30 minutes; emphasizes lightweight mobile SDKs and easy integration

Additional Product Information

Product Description

A free user behavior analytics tool that captures how people use your site via heatmaps and session recordings, with additional insights and Google Analytics integration.

Target Market

Website owners, retailers, content publishers, small businesses, and developers seeking free analytics with quick setup

Unique Value Proposition

Free forever analytics with heatmaps and session recordings, plus easy integration with Google Analytics and mobile app support, without traffic limits

Technical Requirements

Sign-up required; supports mobile apps via SDKs (Android, iOS, Flutter, React Native, Ionic, Cordova); browser extension available for instant heatmaps

Pricing Model

Free forever; no paid upgrades required

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