Microsoft Clarity
Business Profile
Core Value Proposition
Microsoft Clarity provides free heatmaps and session recordings to understand how users interact with your website.
Target Customer
Website owners and operators, digital marketers, product teams, developers implementing analytics for websites and mobile apps; retailers, content publishers, and small businesses mentioned as who benefits.
Key Differentiator
Free forever with no traffic limits, GDPR & CCPA ready, Google Analytics integration, and mobile app support via SDKs, plus a Clarity extension for overlayed heatmaps.
Implementation Timeline
Setup in seconds; data visible within minutes (verified by customer testimonials noting 20 seconds setup and under 30 minutes to start seeing data).
Pain Points
- 1Difficulty understanding why users behave the way they do on a site
- 2Challenges identifying friction points and opportunities to improve user experience
- 3Limitations of paid analytics tools, such as traffic caps or upgrade requirements
Key Features
- 1Heatmaps generated automatically for all pages
- 2Session recordings to watch user journeys
- 3Insights to identify friction points and opportunities
- 4Google Analytics integration to correlate data with analytics
- 5Mobile app support via SDKs (Android, iOS, Flutter, React Native, Ionic, Cordova)
- 6Clarity extension for instant heatmaps on live sites
Decision Makers
- 1Chief Community Officer
- 2Marketing Manager
- 3Marketing Leader
- 4Product Manager
Client Results
- 1Customers report obtaining data and insights they previously did not have, enabling better understanding of user behavior and engagement
- 2Quotes highlight rapid setup and quick access to data (e.g., 20 seconds to set up; data available in under 30 minutes)
Competitive Advantages
- 1Free forever with no traffic limits or forced upgrades
- 2GDPR & CCPA ready
- 3Integration with Google Analytics
- 4Mobile app analytics via SDKs
- 5Easy setup and immediate value
Key Benefits
Case Studies & Success Stories
Imagely – Scott Kivowitz, Chief Community Officer
Testimonial praising Clarity as a superior UX analytics solution; highlights ease of setup and valuable data
Robusta – AbdelRahman el Naka, Marketing Manager
Notes quick setup (20 seconds) and data in under 30 minutes; emphasizes lightweight mobile SDKs and easy integration
Additional Product Information
Product Description
A free user behavior analytics tool that captures how people use your site via heatmaps and session recordings, with additional insights and Google Analytics integration.
Target Market
Website owners, retailers, content publishers, small businesses, and developers seeking free analytics with quick setup
Unique Value Proposition
Free forever analytics with heatmaps and session recordings, plus easy integration with Google Analytics and mobile app support, without traffic limits
Technical Requirements
Sign-up required; supports mobile apps via SDKs (Android, iOS, Flutter, React Native, Ionic, Cordova); browser extension available for instant heatmaps
Pricing Model
Free forever; no paid upgrades required
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