Midtrans
Business Profile
Core Value Proposition
Midtrans provides payment processing solutions to accept payments online and in-person across multiple integration options (SNAP, Core API, Payment Link, CMS plugins, GoPay QRIS, and POS/IoT).
Target Customer
Merchants and businesses looking to accept payments online and in-store, along with developers and ecommerce platform users integrating Midtrans into websites, apps, and devices.
Key Differentiator
Offers a wide range of integration methods (built-in checkout SNAP, custom Core API, no-code Payment Link, CMS plugins, and platform integrations) plus support for GoPay QRIS, subscriptions, and POS/IoT devices, with security features and test environments.
Implementation Timeline
Designed to enable rapid integration in minutes for developers; no-code options enable faster start, with testing via Sandbox environment.
Pain Points
- 1Need to accept payments securely online and offline with flexible integration options
- 2Require quick, no-code or low-code ways to start accepting payments
- 3Need support across multiple channels (web, mobile, CMS plugins, IoT devices) and platforms (Shopify, WooCommerce, etc.)
Key Features
- 1Built-in checkout (SNAP) and customizable Core API
- 2Payment Link for no-code payments and invoicing
- 3CMS plugin integrations (WordPress/WooCommerce, Magento, Prestashop, WooCommerce, etc.)
- 4Ecommerce platform integrations (Shopify, Sirclo, Jejualan)
- 5POS/IoT device payment support and GoPay QRIS
- 6Recurring/Subscription payments
- 7GoPay and QRIS support, 3DS security, and dashboards/payout reports
- 8Sandbox environment and access keys (Server Key, Client Key)
Target Customer Industries
Client Results
- 1Faster payment integration allowing merchants to start accepting payments quickly
- 2Flexible options to accept payments across web, mobile, and devices
- 3Recurring payments and invoicing via Payment Link or Core API
- 4Centralized dashboards and unified reporting including payouts
- 5Enhanced security with 3DS and fraud protection
Competitive Advantages
- 1Multiple integration approaches to suit different technical capabilities (SNAP, Core API, Payment Link, CMS plugins)
- 2Broad payment method support (cards, bank transfers, e-wallets, QRIS, GoPay)
- 3Support for GoPay QRIS and GoPay PayLater options and recurring payments
- 4Ready-made integrations with popular e-commerce platforms and CMSs
- 5Security features and testing environment
Key Benefits
Additional Product Information
Product Description
Midtrans provides payment processing solutions to accept payments online and in-person, across a wide range of channels, with multiple integration options and platforms.
Target Market
Merchants, retailers, ecommerce platforms, CMS users, developers needing to integrate payment acceptance in websites, apps, and devices
Unique Value Proposition
A comprehensive, multi-channel payment platform with flexible integration options (SNAP, Core API, Payment Link, CMS plugins) and broad payment method support, including QRIS and GoPay, plus subscription and device payments.
Technical Requirements
SDKs for Android and iOS; Core API; Sandbox environment; Merchant Administration Portal; API keys (Client Key, Server Key); QRIS/GoPay integration guides; 3DS; GoPay POS integration guidance.
Pricing Model
Not specified in content; pricing questions are addressed in FAQ (pricing, QRIS fees, refunds).
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