Midtrans

Business Profile

Core Value Proposition

Midtrans provides payment processing solutions to accept payments online and in-person across multiple integration options (SNAP, Core API, Payment Link, CMS plugins, GoPay QRIS, and POS/IoT).

Target Customer

Merchants and businesses looking to accept payments online and in-store, along with developers and ecommerce platform users integrating Midtrans into websites, apps, and devices.

Key Differentiator

Offers a wide range of integration methods (built-in checkout SNAP, custom Core API, no-code Payment Link, CMS plugins, and platform integrations) plus support for GoPay QRIS, subscriptions, and POS/IoT devices, with security features and test environments.

Implementation Timeline

Designed to enable rapid integration in minutes for developers; no-code options enable faster start, with testing via Sandbox environment.

Pain Points

1Need to accept payments securely online and offline with flexible integration options
2Require quick, no-code or low-code ways to start accepting payments
3Need support across multiple channels (web, mobile, CMS plugins, IoT devices) and platforms (Shopify, WooCommerce, etc.)

Key Features

1Built-in checkout (SNAP) and customizable Core API
2Payment Link for no-code payments and invoicing
3CMS plugin integrations (WordPress/WooCommerce, Magento, Prestashop, WooCommerce, etc.)
4Ecommerce platform integrations (Shopify, Sirclo, Jejualan)
5POS/IoT device payment support and GoPay QRIS
6Recurring/Subscription payments
7GoPay and QRIS support, 3DS security, and dashboards/payout reports
8Sandbox environment and access keys (Server Key, Client Key)

Target Customer Industries

Client Results

1Faster payment integration allowing merchants to start accepting payments quickly
2Flexible options to accept payments across web, mobile, and devices
3Recurring payments and invoicing via Payment Link or Core API
4Centralized dashboards and unified reporting including payouts
5Enhanced security with 3DS and fraud protection

Competitive Advantages

1Multiple integration approaches to suit different technical capabilities (SNAP, Core API, Payment Link, CMS plugins)
2Broad payment method support (cards, bank transfers, e-wallets, QRIS, GoPay)
3Support for GoPay QRIS and GoPay PayLater options and recurring payments
4Ready-made integrations with popular e-commerce platforms and CMSs
5Security features and testing environment

Key Benefits

1Fast, flexible integration options

2No-code to full API integration

3Extensive platform and device support

4Security, fraud protection, and 3DS

5Real-time status, reporting, and payouts

Additional Product Information

Product Description

Midtrans provides payment processing solutions to accept payments online and in-person, across a wide range of channels, with multiple integration options and platforms.

Target Market

Merchants, retailers, ecommerce platforms, CMS users, developers needing to integrate payment acceptance in websites, apps, and devices

Unique Value Proposition

A comprehensive, multi-channel payment platform with flexible integration options (SNAP, Core API, Payment Link, CMS plugins) and broad payment method support, including QRIS and GoPay, plus subscription and device payments.

Technical Requirements

SDKs for Android and iOS; Core API; Sandbox environment; Merchant Administration Portal; API keys (Client Key, Server Key); QRIS/GoPay integration guides; 3DS; GoPay POS integration guidance.

Pricing Model

Not specified in content; pricing questions are addressed in FAQ (pricing, QRIS fees, refunds).

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