Miniclip Publishing
Business Profile
Core Value Proposition
Miniclip provides a global mobile games publishing platform and development services that deliver multiplayer mobile games to over 400 million players each month.
Target Customer
Mobile game developers and studios seeking distribution, growth, and monetization; marketing teams within gaming companies; end players (gamers) as the audience for Miniclipâs games.
Key Differentiator
End-to-end publishing capabilities combined with in-house user acquisition, data insights, cross-promotion across a large network, and a portfolio of top titles that have achieved billions of downloads.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1How to publish and distribute multiplayer mobile games at scale
- 2How to acquire users efficiently and monetize effectively
- 3How to maximize visibility and cross-promotion across a large library of games
Key Features
- 1User Acquisition powered by Miniclipâs internal teams and data insights
- 2Cross Promotion across a library with a network of over 70 million daily active users (DAU)
- 3360Âș Support including product expertise, advertising optimization, IAP revenue optimization, and licensing
- 4Access to top titles such as 8 Ball Pool, Subway Surfers, and Triple Match 3D
Target Customer Industries
Client Results
- 1Over 400 million players reached per month
- 2Over 4 billion downloads across Miniclip's ecosystem
- 3Substantial reach with a network of over 70 million daily active users (DAU)
Competitive Advantages
- 1Global distribution and a large, active player base
- 2In-house publishing expertise and data-driven insights
- 3Dedicated user acquisition and cross-promotion capabilities
- 4Ability to publish, co-develop, and promote top titles across a diversified game portfolio
Key Benefits
Additional Product Information
Product Description
A global mobile games publishing platform and service from Miniclip that brings together development, publishing, distribution, user acquisition, cross-promotion, and monetization support for multiplayer mobile games.
Target Market
Mobile game developers and studios seeking distribution, growth, and monetization opportunities; gaming publishers and marketing teams within game companies
Unique Value Proposition
Miniclip Publishing uniquely combines end-to-end publishing support, in-house user acquisition and data insights, cross-promotion across a massive DAU network, and access to a globally distributed library of hit games.
Technical Requirements
Not disclosed in the provided content
Pricing Model
Not disclosed in the provided content
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