Minnesota State University, Mankato
Business Profile
Core Value Proposition
Minnesota State University, Mankato provides a comprehensive higher education experience with 130+ undergraduate programs, 78 graduate programs, and 50 online programs, supported by a right-sized campus and extensive student services.
Target Customer
Prospective students (undergraduate, graduate, international, transfer, PSEO), current students, donors, and partner organizations (businesses, nonprofits, community partners) seeking collaboration or workforce development.
Key Differentiator
A right-sized public university offering a broad mix of programs (in-person, online, continuing education) with strong community ties, active partnerships, and a mission-driven focus on real-world thinking and lifelong learning.
Implementation Timeline
Not specified in the provided content; program length and value realization vary by program and engagement (e.g., degrees, continuing education, partnerships).
Pain Points
- 1Affordability and access to college resources (Paying for College information is provided but specific costs are not listed in content).
- 2Finding and pursuing the right academic program (130+ undergrad, 78 grad, 50 online programs).
- 3Connecting with career development, internships, and community partnerships (emphasis on strategic partnerships and workforce education).
Key Features
- 1130+ Undergraduate Degree Programs, 78 Graduate Programs, 50 Online Degree Programs
- 221:1 Student-to-Faculty Ratio
- 3Campus resources and student support (Career Development Center, academic advising, library services, study abroad, student organizations, housing and dining, etc.)
- 4D2L Brightspace, MavMail, E-Services, Handshake, Navigate 360, Zoom Class Schedule Builder (Current Students resources)
- 5Strategic Partnerships with businesses, nonprofits, and community partners (training, internships, research contracts, access to students and faculty)
- 6Continuing education and professional development programs
- 7Active donor network via the MSU Foundation and stories of impact
Target Customer Industries
Decision Makers
- 1President
Client Results
- 115,721 Number of Students
- 221:1 Student-to-Faculty Ratio
- 380% Retention Rate
- 44.3 Average years to undergraduate degree completion
- 5Contribution of over $827 million to Minnesota’s economy each year
- 6Support for more than 5,800 jobs
- 7MSU Foundation: more than 10,000 donors funding scholarships and programs
Competitive Advantages
- 1Right-sized university campus with access to comprehensive resources and global community connections
- 2Broad program portfolio (130 undergrad, 78 graduate, 50 online) and diverse learning modalities
- 3Strong emphasis on real-world thinking, student success, and lifelong learning
- 4Active partnerships and workforce education capabilities (Center for Workforce Professional Education, Small Business Development Center, internships, contract research)
- 5Established donor network and opportunities for impact through the MSU Foundation
Key Benefits
Case Studies & Success Stories
Stories of Impact
Donor impact stories illustrating how gifts fund scholarships and enhance academic programs, shaping the student experience (MSU Foundation notes more than 10,000 donors).
The Maverick Story
Narratives highlighting how students engage with classes, programs, clubs, events and campus life to build community at MSU.
Additional Product Information
Product Description
Public university offering a wide range of programs (130+ undergrad, 78 grad, 50 online), with a focus on big ideas, real-world thinking, and community impact. Located in Mankato, MN, MSU emphasizes student success, research, and workforce partnerships.
Target Market
Prospective students (undergraduate, graduate, international, transfer, and PSEO), current students, donors, and partner organizations seeking talent, training, internships, or collaborative research.
Unique Value Proposition
MSU combines a broad, accessible program mix with hands-on learning, strategic partnerships, and a community-focused campus experience to empower students and regional growth.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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