Minted

Business Profile

Core Value Proposition

Minted provides premium wedding invitations, stationery, Christmas cards, gifts, and art prints sourced from a community of independent artists.

Target Customer

Couples planning weddings and individuals shopping for holiday cards, personalized gifts, and home art; artists and designers who can submit artwork and participate in Minted's maker marketplace; wedding planners and event professionals via Minted's planning and trade programs.

Key Differentiator

Independent artist community with crowdsourced, one-of-a-kind designs direct from artists, plus curated collections and artist-led design challenges; professional printing options and Free consultations to bring customer visions to life.

Implementation Timeline

Not specified in the provided content

Pain Points

1Finding unique, high-quality, designer-made invitations and holiday cards
2Need for customization options and premium printing (foil-pressed, letterpress, photo mounting)
3Managing planning and guest communications (address books, wedding websites, etc.)

Key Features

1Wedding invitations, Save The Dates, RSVP/enclosure components, and wedding websites with multiple formats (Classic, Petite, Grand) and printing options (Foil-Pressed, Letterpress, Photo Mount)
2Holiday & Christmas cards, gifts, personalized stationery, art prints, and home décor
3Online invitations, gift wrap, envelopes, wax seals, address labels, and other stationery accessories
4Custom & commissioned art (portraits, house/pet portraits, quotes) and framed photos
5Artist marketplace and submission programs (Submit Artwork; Minted + BRIDES; Trade Programs for planners, photographers, venues)

Target Customer Industries

Decision Makers

1Wedding Planner
2Photographer

Client Results

1Not explicitly quantified in the provided content

Competitive Advantages

1Direct From Artist: one-of-a-kind items made in artist studios
2Independent artist community with design challenges and maker marketplace
3Premium printing and paper options (foil-pressed, letterpress, etc.)
4Free consultation with a stationery expert
5Member discounts (e.g., up to 30% off select products) and promotional codes

Key Benefits

1Access to unique, artist-designed invitations and cards

2High-quality printing options and premium materials

3Customization and design collaboration via Free consultations

4Discounts for members and access to curated collections and trade programs

Additional Product Information

Product Description

Minted is a design marketplace and printing platform offering wedding invitations, stationery, holiday cards, gifts, and art prints created by independent artists, with services including online invitations, custom art, and planning resources.

Target Market

Individuals and couples seeking unique, designer-made stationery and gifts, as well as artists/designers looking to submit work and participate in Minted's marketplace; event professionals (planners, photographers, venues) via trade programs.

Unique Value Proposition

A global designer community delivering one-of-a-kind, artist-created designs with premium printing and customization, supported by planning tools and trade programs.

Technical Requirements

Online platform requiring artwork submission for artists; digital-to-physical printing with specialized printing techniques (e.g., Foil-Pressed, Letterpress, Photo Mount); users upload designs and order personalized items; shipping and address management features available (Minted Address Book).

Pricing Model

Membership discounts and promotional codes (e.g., up to 30% off select categories; 15% off certain cards; promotional codes such as PREVIEW2025, WEDDING2025, SHOWER25).

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