Mintel Solutions (On-Demand, Consulting, and Integrations)
Business Profile
Core Value Proposition
Mintel Solutions (On-Demand, Consulting, and Integrations) provides market intelligence and consumer research to help brands predict trends and drive growth.
Target Customer
Ambitious brands and business leaders seeking consumer insights and market predictions; marketing, product, and strategy decision-makers who need actionable recommendations
Key Differentiator
Integrated three-solution platform (On-Demand, Consulting, Integrations) with daily-updated insights, industry-specific intelligence, and a proprietary trend framework (seven Mintel Trend Drivers) to translate data into strategic action
Implementation Timeline
On-Demand insights available immediately; Consulting and Integrations timelines vary by engagement and scope
Pain Points
- 1Uncertainty about evolving consumer behaviours and market dynamics
- 2Difficulty turning data into actionable growth strategies and innovative product ideas
- 3Need to embed market intelligence into existing workflows and systems without disruption
Key Features
- 1On-Demand: dynamic, daily-updated insights platform
- 2Consulting: customised growth strategies with capabilities in Innovation Strategy, Market Expansion, and Consumer Demand
- 3Integrations: Mintel data and insights embedded into clients' ecosystems
- 4Mintel Spotlight: access to free insights, articles, podcasts, and downloads
- 5Industry-specific intelligence and method-driven analysis
- 6Mintel Store: immediate access to individual reports
Target Customer Industries
Decision Makers
- 1Director of Insights | Consumer Trends
- 2Associate Director | EMEA
- 3Director of Trends | APAC
- 4Consumer Trends Analyst
- 5Director of Insights | Food & Drink
- 6Senior Director | Food & Drink
- 7Principle Analyst | Food & Drink
- 8Senior Insights Consultant | Black Swan Data
Client Results
- 1Predictive insights to identify opportunities and guide growth
- 2Tips and strategies to stimulate consumer demand and innovation
- 3Tailored guidance to expand into new markets and optimize product development
Competitive Advantages
- 1Three-in-one platform combining daily insights, bespoke consulting, and seamless integrations
- 2Daily-updated dynamic insights ensure timely decision-making
- 3Industry-specific intelligence supported by expert analysis
- 4Proprietary methodology anchored by the Mintel Trend Drivers
Key Benefits
Additional Product Information
Product Description
A comprehensive suite of market intelligence offerings including a live, daily-updated insights platform, customized consulting services, and integrations to embed Mintel insights into clients' ecosystems.
Target Market
Ambitious brands and organizations seeking consumer insights, trend predictions, and growth strategies across multiple industries
Unique Value Proposition
An integrated, end-to-end market intelligence solution that blends real-time insights, expert guidance, and seamless data integration, underpinned by a robust trend methodology
Technical Requirements
Integrations to embed Mintel data into clients' ecosystems; no specific technical requirements disclosed
Pricing Model
Pricing details not disclosed; offerings include On-Demand access, Consulting engagements, and Mintel Store reports
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