Mira Fertility Tracker
Business Profile
Core Value Proposition
Mira Fertility Tracker provides accurate fertility tracking and monitoring through actual hormone analysis, helping people get pregnant faster.
Target Customer
Women trying to conceive; individuals with PCOS or irregular cycles; people transitioning into menopause; fertility clinics and healthcare professionals who use Mira data.
Key Differentiator
The only at-home hormone tracker using lab-grade fluorescent technology, the same technology used in labs, to measure hormones with high precision.
Implementation Timeline
Not explicitly stated for general use; case studies show pregnancy within a few cycles (e.g., around 2 months) in some examples.
Pain Points
- 1Unknown or irregular ovulation making conception difficult
- 2Managing PCOS-related fertility challenges and hormonal variability
- 3Tracking hormonal changes and symptoms through menopause or aging
Key Features
- 1Fluorescent hormone tracking technology for high-precision measurements
- 2At-home monitor plus testing wands for hormone detection
- 3Mira App with real-time results and charts
- 41:1 virtual consultations with hormone health experts
- 5Access to at-home lab tests and targeted supplements
Target Customer Industries
Client Results
- 1Pregnancy outcomes shown in case studies (e.g., pregnancy within ~2 months after insight into irregular ovulation)
- 2PCOS users reported pregnancy within three cycles in Mira studies (53%-ish figure cited as 52.7%)
- 3Some users became pregnant at age 40 after using Mira to pinpoint fertile windows
- 4Pilot IVF-related study noted 36 candidates with 44% conceived within 2 months using Mira tracking plus support
Competitive Advantages
- 17x more accurate vs. competing trackers (lab-grade fluorescence alignment)
- 23x more reliable across measured hormones
- 3Up to 6x more sensitive for certain hormones
- 4Trusted by 2,000 medical professionals and validated by 50+ universities/fertility clinics
- 5Global data from 1,400,000+ real cycles used to inform insights
Key Benefits
Case Studies & Success Stories
Unexplained infertility
Daisy used Mira Max kit; after discovering irregular ovulation, she adjusted timing and supplements and got pregnant two months later.
Becoming Pregnant with PCOS
Kiera, 29, used Mira Max kit; hormone tracking helped manage PCOS and achieve pregnancy.
Pregnant at 40 with Mira
Jemima R., 40, used Mira to understand hormones and pinpoint her fertile window, resulting in pregnancy.
Pregnant after Irregular Cycles
Olivia J. used Mira Max Kit to understand her cycle and achieve pregnancy.
Conceiving with PCOS After Failed Fertility Treatments
Marie T. used Mira to track hormones and pinpoint ovulation after IVF failure.
Additional Product Information
Product Description
An at-home hormone monitoring system powered by fluorescent technology to analyze hormones, predict ovulation, and provide cycle insights via the Mira App (with test wands and a monitoring device).
Target Market
Global users (evidence includes 200,000+ women across 115 countries) seeking fertility tracking, PCOS management, menopause insights, and related hormone health support; healthcare professionals and fertility clinics that utilize Mira data.
Unique Value Proposition
Mira combines lab-grade fluorescent hormone analysis with an at-home platform, delivering high-precision, cycle-long data and professional support directly to individuals.
Technical Requirements
Mira App on supported devices; at-home monitor with testing wands; fluorescent hormone measurement technology; access to optional 1:1 consultations and at-home tests.
Pricing Model
Pricing includes kit options (Ultra4-related offerings). Kit pricing from $259; wands from $99; 10–20 wands recommended per cycle; options for restocking through subscriptions; free shipping from certain thresholds (e.g., $165). Additional products include 1:1 consultations and supplements.
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