Mira Fertility Tracker

Business Profile

Core Value Proposition

Mira Fertility Tracker provides accurate fertility tracking and monitoring through actual hormone analysis, helping people get pregnant faster.

Target Customer

Women trying to conceive; individuals with PCOS or irregular cycles; people transitioning into menopause; fertility clinics and healthcare professionals who use Mira data.

Key Differentiator

The only at-home hormone tracker using lab-grade fluorescent technology, the same technology used in labs, to measure hormones with high precision.

Implementation Timeline

Not explicitly stated for general use; case studies show pregnancy within a few cycles (e.g., around 2 months) in some examples.

Pain Points

1Unknown or irregular ovulation making conception difficult
2Managing PCOS-related fertility challenges and hormonal variability
3Tracking hormonal changes and symptoms through menopause or aging

Key Features

1Fluorescent hormone tracking technology for high-precision measurements
2At-home monitor plus testing wands for hormone detection
3Mira App with real-time results and charts
41:1 virtual consultations with hormone health experts
5Access to at-home lab tests and targeted supplements

Target Customer Industries

Client Results

1Pregnancy outcomes shown in case studies (e.g., pregnancy within ~2 months after insight into irregular ovulation)
2PCOS users reported pregnancy within three cycles in Mira studies (53%-ish figure cited as 52.7%)
3Some users became pregnant at age 40 after using Mira to pinpoint fertile windows
4Pilot IVF-related study noted 36 candidates with 44% conceived within 2 months using Mira tracking plus support

Competitive Advantages

17x more accurate vs. competing trackers (lab-grade fluorescence alignment)
23x more reliable across measured hormones
3Up to 6x more sensitive for certain hormones
4Trusted by 2,000 medical professionals and validated by 50+ universities/fertility clinics
5Global data from 1,400,000+ real cycles used to inform insights

Key Benefits

1Accurate, real-time hormone data across the menstrual cycle

2Clear ovulation predictions and cycle insights

3Support for PCOS and irregular cycles

4Access to professional consultations and related tests/supplements

5Global reach with evidence from numerous studies and clinical validation

Case Studies & Success Stories

Unexplained infertility

Case #1

Daisy used Mira Max kit; after discovering irregular ovulation, she adjusted timing and supplements and got pregnant two months later.

Becoming Pregnant with PCOS

Case #2

Kiera, 29, used Mira Max kit; hormone tracking helped manage PCOS and achieve pregnancy.

Pregnant at 40 with Mira

Case #3

Jemima R., 40, used Mira to understand hormones and pinpoint her fertile window, resulting in pregnancy.

Pregnant after Irregular Cycles

Case #4

Olivia J. used Mira Max Kit to understand her cycle and achieve pregnancy.

Conceiving with PCOS After Failed Fertility Treatments

Case #5

Marie T. used Mira to track hormones and pinpoint ovulation after IVF failure.

Additional Product Information

Product Description

An at-home hormone monitoring system powered by fluorescent technology to analyze hormones, predict ovulation, and provide cycle insights via the Mira App (with test wands and a monitoring device).

Target Market

Global users (evidence includes 200,000+ women across 115 countries) seeking fertility tracking, PCOS management, menopause insights, and related hormone health support; healthcare professionals and fertility clinics that utilize Mira data.

Unique Value Proposition

Mira combines lab-grade fluorescent hormone analysis with an at-home platform, delivering high-precision, cycle-long data and professional support directly to individuals.

Technical Requirements

Mira App on supported devices; at-home monitor with testing wands; fluorescent hormone measurement technology; access to optional 1:1 consultations and at-home tests.

Pricing Model

Pricing includes kit options (Ultra4-related offerings). Kit pricing from $259; wands from $99; 10–20 wands recommended per cycle; options for restocking through subscriptions; free shipping from certain thresholds (e.g., $165). Additional products include 1:1 consultations and supplements.

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