Miro
Business Profile
Core Value Proposition
Miro provides an online collaborative whiteboard platform that helps teams plan, ideate, and work visually, with rich content embedding and cross-platform access.
Target Customer
Teams and organizations using collaborative boards, including admins managing licensing and enterprise deployments across Free, Team, Consultant, Business, Education, and Enterprise plans.
Key Differentiator
Enterprise-ready administration and licensing controls (e.g., Active users, Billing information, and domain controls), robust content recovery and restoration features, and broad content and app integrations across web and mobile platforms.
Pain Points
- 1Managing licenses and seats across multiple teams and plans, including proration and billing questions.
- 2Recovering deleted boards or content and restoring previous work.
- 3Ensuring delivery of notifications and handling access if an admin leaves the organization or if access changes are needed.
Key Features
- 1Drag-and-drop content onto boards to add documents, spreadsheets, images, presentations, links, icons, and media.
- 2Support for a variety of content types and media with clipboard paste and cloud storage uploads.
- 3Enterprise-ready administration and user management (active users, billing, and company details).
- 4Content recovery and board restoration, including restoration of deleted boards and elements.
- 5Integrations and apps to extend functionality and sharing options, including external sharing and domain control.
Target Customer Industries
Competitive Advantages
- 1Comprehensive admin and billing controls tailored to teams and enterprises.
- 2Dedicated content recovery and restoration capabilities across all plans.
- 3Cross-platform accessibility (web, Desktop, Mobile, Tablet) and broad content support.
- 4Per-seat licensing with prorated charges and clear guidance on upgrading within teams.
Key Benefits
Additional Product Information
Product Description
Miro is a collaborative online whiteboard platform enabling teams to visualize and collaborate on ideas, planning, and projects with rich content support and integrations.
Target Market
Organizations and teams using collaborative boards across multiple plans (Free, Team, Consultant, Business, Education, Enterprise) seeking scalable collaboration and admin controls.
Unique Value Proposition
Unified, enterprise-grade collaborative whiteboard solution with extensive content capabilities, robust admin/billing controls, and strong recovery/restoration features across web and mobile platforms.
Technical Requirements
Accessible via web browsers and via Desktop/Mobile/Tablet apps; performance may vary with browser extensions or network conditions; recommended to troubleshoot using Incognito mode, different browsers, and clear cache as needed.
Pricing Model
Subscription-based with seats/licenses; charges for extra seats are prorated; upgrading applies to a specific team rather than the entire user profile; pricing and billing details are managed in Team settings > Billing > Invoices and related sections.
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