Misfits Market
Business Profile
Core Value Proposition
Misfits Market provides online grocery delivery of ugly produce, organic pantry staples, dairy, meat & more with a mission to reduce food waste and build a better food system.
Target Customer
Eco-conscious and value-seeking households in the US seeking convenient home delivery of groceries, including imperfect produce and sustainable options.
Key Differentiator
Sells ugly/rescued produce and upcycled foods sourced from values-aligned farms/brands; emphasis on quality, flavor, and sustainability; free-to-join subscription; money-back quality guarantee.
Implementation Timeline
Value delivered upon first order with ongoing weekly restocks and deals; customers can start shopping after joining for free
Pain Points
- 1Large amount of food waste in the U.S. food system and loss of income for farmers
- 2Limited access to imperfect produce and rescued foods in traditional grocery stores
- 3Desire for convenient, affordable delivery of high-quality, sustainable groceries
Key Features
- 1Flexible subscription with free join; shop weekly; skip or cancel anytime
- 2Home grocery delivery to nearly every ZIP code in the U.S.
- 3Wide product categories: Meat & Seafood, Pantry, Deli, Wine, Snacks & Sweets, Dairy & Eggs, Coffee & Tea
- 4Ugly produce and rescued foods; sustainability-focused sourcing from smaller farms/brands
- 5Top quality or your money back
Target Customer Industries
Client Results
- 1Reduces food waste by providing rescued produce and sustainable groceries
- 2Delivers high-quality groceries that taste better than typical grocery store items
- 3Offers convenience with free to join, weekly shopping, and flexible delivery
- 4Provides price/value through curated items and deals
Competitive Advantages
- 1Sustainable focus: rescued/ugly produce and upcycled foods
- 2Support for smaller farms and emerging producers
- 3Flexible, no-membership-fee model with money-back guarantee
- 4Nationwide delivery to nearly all ZIP codes
Key Benefits
Case Studies & Success Stories
Customer testimonial: @chefjennyben
Praises Misfits Market for saving food and enabling meal creation from weekly available products.
Customer testimonial: @jesseahenning
Notes unique item selection, top-notch produce, and competitive prices.
Customer testimonial: @Victoria
Highlights unique selection and good value relative to grocery stores.
Additional Product Information
Product Description
An online grocery store delivering ugly produce, organic pantry staples, dairy, meats and more, sourced to reduce food waste and build a better food system.
Target Market
Consumers and households across the U.S. seeking affordable, sustainable groceries delivered to their door; notable emphasis on imperfect produce and rescued foods.
Unique Value Proposition
Misfits Market rescues edible, beautifully imperfect produce and upcycled foods from values-aligned farms and brands, delivering high-quality groceries with a focus on sustainability, flavor, and reducing food waste; free-to-join flexible subscription.
Pricing Model
Free to join; pay per order; no mandatory membership; money-back quality guarantee
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