Missouri State University
Business Profile
Core Value Proposition
Missouri State University provides a public university education across multiple campuses (Springfield, West Plains, and an international campus in Dalian, China) with a public affairs mission, offering a wide range of undergraduate and graduate programs including professional doctorates.
Target Customer
Prospective undergraduate and graduate students (domestic and international), transfer and adult/nontraditional students, families, current students, alumni, faculty and staff, and donors.
Key Differentiator
Public Affairs mission grounded in ethical leadership and community engagement, a tri-campus system including an international campus (Dalian, China), a broad catalog of programs (undergraduate majors, graduate programs, certificates, and professional doctorates), and robust engagement tools (virtual tours, free applications, scholarships).
Implementation Timeline
Not explicitly specified in content; admissions and campus visit opportunities are described (e.g., on-campus visits, Twilight Tours, transfer visit days, virtual tours), but no concrete implementation timeline is provided.
Pain Points
- 1Affordability and access to funding (scholarships, financial aid, and special scholarship programs).
- 2Navigating admissions for freshmen, transfers, and international students (multiple admission routes and visit options).
- 3Balancing on-campus housing, campus life, and online/virtual learning options (availability of virtual tours, online programs, and webinars).
Key Features
- 190+ undergraduate majors and 60+ graduate programs with 170+ certificates and 37 degree types (as highlighted in About page).
- 2Public Affairs mission with three pillars guiding student development (Be a Citizen Bear) and community engagement.
- 3Multiple campus formats including Springfield, West Plains, and an international campus in Dalian, China, plus a wide range of online programs.
- 4Admissions and enrollment support (Apply Now with Undergraduate/Graduate/Transfer/International/Nondegree-Seeking options; free application; dual credit; scholarships).
- 5Rich student engagement resources (virtual tours, in-person visits, transfer visit days, scholarships like Show-Me Missouri State Scholarship).
- 6Career outcomes data (92% of graduates report employment or continuing education after graduation).
- 7Scholarships and financial aid options (e.g., Show-Me Missouri State Scholarship; scholarship values; free admission processes).
Target Customer Industries
Decision Makers
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- 4{"title":"Baseball First Baseman","person":"Ryan Howard"}
Client Results
- 192% of graduates report successful employment or continuing education after graduation.
- 2Enrollment growth indicators such as 504 increase in freshmen class enrollment for the 2023-24 school year (evidenced in admissions content).
- 3Broad program access: 90+ undergraduate majors, 60+ graduate programs, 170+ certificates, 37 degree types.
Competitive Advantages
- 1Strong public affairs mission driving ethical leadership and community engagement across students and campus culture.
- 2Multi-campus and international presence (Springfield, West Plains, Dalian, China) enabling broader reach and diverse experiences.
- 3Extensive program catalog across undergraduate, graduate, certificates, and professional doctorates.
- 4Accessible admissions processes (free applications; dual credit options; online classes; virtual tours).
- 5Clear career outcomes data (92% employment/continuing education rate) and ongoing financial aid opportunities.
Key Benefits
Case Studies & Success Stories
Alana Rowan – A Citizen Bear pursuing literature
Alana’s childhood love of stories leads to continued study in literature as part of her Missouri State journey.
Joseeduardo Granados Rodriguez – Solving the numbers game
Math described as a puzzle where recognition of patterns translates to understanding, highlighting analytical education experiences at MSU.
Carly Hendrickson – On the rise in a male-dominated field
As a project engineer, Carly leverages MSU experiences to build her career in a traditionally challenging field.
Additional Product Information
Product Description
Missouri State University is a public university system offering undergraduate and graduate programs, including professional doctorates, across multiple campuses (Springfield, West Plains, and Dalian, China) with a Public Affairs mission and a broad range of academic offerings and scholarships.
Target Market
Prospective students (freshmen, transfers, international, nontraditional), current students, families, alumni, faculty, staff, and donors seeking higher education, career preparation, and public affairs engagement.
Unique Value Proposition
A public university system with a strong public affairs mission, a diverse program catalog (undergraduate, graduate, certificates, professional doctorates), and a tri-campus footprint including an international partner, delivering accessible admissions, scholarships, and clear career outcomes for students.
Technical Requirements
Not specified in content; references to virtual tours and online programs imply standard web access and compatible devices for virtual experiences; no detailed hardware/software requirements provided.
Pricing Model
Pricing specifics not provided; emphasizes free applications and scholarships/financial aid; some scholarship programs (e.g., Show-Me Missouri State Scholarship) and campus financial aid resources.
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