Molekule Air Purifiers (Air Pro, Air Mini+)
Business Profile
Core Value Proposition
Molekule Air Purifiers provide air purification using PECO-HEPA technology to destroy pollutants at the molecular level, with FDA clearance and options to use FSA/HSA funds.
Target Customer
Residential users (homeowners and renters) seeking cleaner indoor air; individuals with allergies, asthma, COPD, mold exposure or environmental sensitivities; customers using FSA/HSA funds forPURCHASES.
Key Differentiator
PECO technology destroys pollutants at the molecular level and is combined with HEPA filtration; FDA-cleared Class II medical devices; claimed as the only air purifiers using PECO technology; real-time air quality insights via an accompanying app.
Implementation Timeline
Real-time air quality readings via the app; pollutant removal metrics reported over minutes to hours depending on pollutant (e.g., pollen in 10 minutes, smoke in 22 minutes, mold in 1 hour, formaldehyde in 8 hours).
Pain Points
- 1Indoor air pollutants including viruses, bacteria, mold, VOCs, and odors
- 2Allergens and irritants from pollen, dust, and pet dander
- 3Chemical odors and wildfire smoke, plus formaldehyde and other VOCs
Key Features
- 1PECO-HEPA Tri-Power filter that destroys pollutants rather than only trapping them
- 2FDA-cleared air purifiers (Class II medical devices under 510(k))
- 3Molecule App for real-time indoor/outdoor air monitoring and insights
- 4Smart features including Auto Protect mode and Alexa-enabled integration
- 5Room-specific performance: Air Pro for up to 1000 sq ft; Air Mini+ for up to 250 sq ft; carbon filter and various sensors
Target Customer Industries
Client Results
- 199.97% of particles down to 0.3 microns captured by HEPA filtration
- 299% of pollen removed in ten minutes
- 3Smoke: 99% of smoke particles removed in 22 minutes
- 4Black mold reduced by 99.993% in one hour
- 598% toluene removed in three hours
- 680% formaldehyde removed in eight hours
- 7MS2 (a common virus) 99.998% removed in 45 minutes
Competitive Advantages
- 1Destruction of pollutants at the molecular level (not just filtration)
- 2Combination of PECO with HEPA and activated carbon for broad pollutant removal
- 3FDA clearance and eligibility for pre-tax FSA/HSA funds
- 4Real-time air quality monitoring and insights via mobile app
- 5Multiple models suited for different room sizes and needs
Key Benefits
Additional Product Information
Product Description
PECO-HEPA air purifiers designed to destroy pollutants (viruses, bacteria, mold, VOCs) with real-time app-based air quality insights and FDA-cleared status.
Target Market
Homeowners and renters seeking cleaner indoor air; households with allergy/asthma concerns; healthcare-adjacent users looking for FDA-cleared medical devices and HSA/FSA eligibility.
Unique Value Proposition
PECO technology that destroys pollutants at a molecular level, enhanced by HEPA filtration and FDA clearance, plus convenient app-based monitoring and HSA/FSA eligibility.
Technical Requirements
App-enabled operation; Alexa-enabled; sensors including chemical, relative humidity, CO2, PM; automatic protection modes; requires internet connectivity for app features; available in Air Pro and Air Mini+ configurations.
Pricing Model
Air Pro: $1,014.99; Air Mini+: $359.99; Refurbished Air Pro: $499.99; Refurbished Air Mini+: $199.99; Monthly rental options through Molekule Monthly by Fragile (e.g., starting around $32.49/month for Air Mini+; $91.61/month for Air Pro).
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