Molekule Air Purifiers (Air Pro, Air Mini+)

Business Profile

Core Value Proposition

Molekule Air Purifiers provide air purification using PECO-HEPA technology to destroy pollutants at the molecular level, with FDA clearance and options to use FSA/HSA funds.

Target Customer

Residential users (homeowners and renters) seeking cleaner indoor air; individuals with allergies, asthma, COPD, mold exposure or environmental sensitivities; customers using FSA/HSA funds forPURCHASES.

Key Differentiator

PECO technology destroys pollutants at the molecular level and is combined with HEPA filtration; FDA-cleared Class II medical devices; claimed as the only air purifiers using PECO technology; real-time air quality insights via an accompanying app.

Implementation Timeline

Real-time air quality readings via the app; pollutant removal metrics reported over minutes to hours depending on pollutant (e.g., pollen in 10 minutes, smoke in 22 minutes, mold in 1 hour, formaldehyde in 8 hours).

Pain Points

1Indoor air pollutants including viruses, bacteria, mold, VOCs, and odors
2Allergens and irritants from pollen, dust, and pet dander
3Chemical odors and wildfire smoke, plus formaldehyde and other VOCs

Key Features

1PECO-HEPA Tri-Power filter that destroys pollutants rather than only trapping them
2FDA-cleared air purifiers (Class II medical devices under 510(k))
3Molecule App for real-time indoor/outdoor air monitoring and insights
4Smart features including Auto Protect mode and Alexa-enabled integration
5Room-specific performance: Air Pro for up to 1000 sq ft; Air Mini+ for up to 250 sq ft; carbon filter and various sensors

Target Customer Industries

Client Results

199.97% of particles down to 0.3 microns captured by HEPA filtration
299% of pollen removed in ten minutes
3Smoke: 99% of smoke particles removed in 22 minutes
4Black mold reduced by 99.993% in one hour
598% toluene removed in three hours
680% formaldehyde removed in eight hours
7MS2 (a common virus) 99.998% removed in 45 minutes

Competitive Advantages

1Destruction of pollutants at the molecular level (not just filtration)
2Combination of PECO with HEPA and activated carbon for broad pollutant removal
3FDA clearance and eligibility for pre-tax FSA/HSA funds
4Real-time air quality monitoring and insights via mobile app
5Multiple models suited for different room sizes and needs

Key Benefits

1Destroys viruses, bacteria, mold, and VOCs

2Real-time indoor air quality monitoring via the Molekule app

3FDA-cleared medical device status and FSA/HSA eligibility

4Room-specific purifiers with sensors and smart features

5Multiple price points and refurbished options

Additional Product Information

Product Description

PECO-HEPA air purifiers designed to destroy pollutants (viruses, bacteria, mold, VOCs) with real-time app-based air quality insights and FDA-cleared status.

Target Market

Homeowners and renters seeking cleaner indoor air; households with allergy/asthma concerns; healthcare-adjacent users looking for FDA-cleared medical devices and HSA/FSA eligibility.

Unique Value Proposition

PECO technology that destroys pollutants at a molecular level, enhanced by HEPA filtration and FDA clearance, plus convenient app-based monitoring and HSA/FSA eligibility.

Technical Requirements

App-enabled operation; Alexa-enabled; sensors including chemical, relative humidity, CO2, PM; automatic protection modes; requires internet connectivity for app features; available in Air Pro and Air Mini+ configurations.

Pricing Model

Air Pro: $1,014.99; Air Mini+: $359.99; Refurbished Air Pro: $499.99; Refurbished Air Mini+: $199.99; Monthly rental options through Molekule Monthly by Fragile (e.g., starting around $32.49/month for Air Mini+; $91.61/month for Air Pro).

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