Mommy Poppins
Business Profile
Core Value Proposition
Mommy Poppins provides a family activity directory and planning resources to help people find kid-friendly activities.
Target Customer
Families with kids (parents/guardians) seeking kid-friendly activities, events, classes, and other family-friendly experiences; local businesses, non-profits, and cultural institutions that offer activities and services for families and want to list or advertise them.
Key Differentiator
A large-scale, multi-region directory for family activities with integrated provider pages, free and paid listing options, calendar/event listings, newsletters, and travel/guides, reaching a broad audience of families.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Difficulty finding reliable, kid-friendly activities nearby across multiple regions.
- 2Providers need a cost-effective way to reach families and generate inquiries/leads.
- 3Limited visibility for events, classes, and activities without dedicated marketing channels.
Key Features
- 1Central, searchable calendar and activity listings (Submit an Activity; See All Activities; Virtual/Camps/Parties/Events).
- 2Provider pages with a dedicated profile (video/photo, description, links, map) and low monthly/annual costs.
- 3Free calendar listings for events with guidelines and paid options (featured listings).
- 4Marketing options for providers (newsletter ads, featured listings, and other advertising opportunities).
- 5Travel guides and family travel content in addition to local activities (regional focus).
- 6Newsletter sign-ups and regular content that helps families discover ideas and plans.
Target Customer Industries
Client Results
- 1Increased website traffic for advertisers
- 2Generation of more leads for providers
- 3More average customers/participants (campers, classes, events) for providers
Competitive Advantages
- 1Extensive reach to families (claims 15+ million) through listings, newsletters, and travel content.
- 2Multiple monetization and visibility options for providers (free listings, featured listings, provider pages, newsletter ads).
- 3Multimedia provider pages (video/photo) and location mapping to aid discovery.
- 4Industry-specific guidance and curated content (categories like camps, classes, events, tours, travel guides).
Key Benefits
Case Studies & Success Stories
The Nature Place – Advertiser case
A provider reported Mommy Poppins consistently drove more traffic to their website, generated more leads, and ultimately brought them more new campers than any other advertiser.
Sammie & Tudie – Testimonial
Advertisers highlighted that Mommy Poppins delivered inquiries from parents weekly and provided powerful outreach to the local audience.
Additional Product Information
Product Description
Mommy Poppins is a family activity website that helps people find things to do with kids, including activities, camps, classes, events, virtual options, and travel-related content.
Target Market
Families with kids seeking activities and experiences; providers (businesses, non-profits, and cultural institutions) offering kid-friendly activities and services who want to list or advertise on the platform.
Unique Value Proposition
A large, regional-to-national family activity directory with free and paid listing options, provider pages, calendars, newsletters, and travel guides to connect families with activities and help providers reach a broad audience.
Technical Requirements
Providers need multimedia assets (video/photo) for their provider page; location map; website/phone/email; calendar/event submissions (free or paid). Some calendar events have guidelines (e.g., restrictions on certain types of events).
Pricing Model
Free calendar listings available; paid features include featured listings and provider pages at a low monthly or annual cost; newsletter ads available with pricing starting at $125.
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