Moomin Official Site & Licensing

Business Profile

Core Value Proposition

Moomin Official Site & Licensing provides access to the official Moomin universe, including characters, stories, licensing information, and merchandise through the Moomin brand site.

Target Customer

Moomin fans and families seeking official content, stories, news, and licensed merchandise; potential licensing partners and retailers.

Key Differentiator

Moomin Characters Oy Ltd owns full rights to all texts and images and operates official licensing, content, and merchandise through a centralized, multi-language platform.

Implementation Timeline

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Pain Points

1Finding authentic Moomin content and merchandise from an official source.
2Accessing genuine licensing information and partner opportunities.
3Discovering news, events, and exhibitions related to the Moomin universe in one place.

Key Features

1Official Moomin content and character information
2Licensing information and partnership details
3Shop for licensed Moomin products
4News, events, and places related to Moominvalley
5Explore Moominvalley and characters with interactive content

Target Customer Industries

Decision Makers

1Licensing Manager
2Brand Manager
3Marketing Manager
4Business Development Manager

Client Results

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Competitive Advantages

1Ownership of full rights to all texts and images by Moomin Characters Oy Ltd
2Official licensing channel and direct access to licensing information
3Unified platform for content, news, events, and shop
4Multi-language site catering to a global audience

Key Benefits

1Access to official Moomin content and stories

2Direct licensing information and partnership opportunities

3Purchase of licensed Moomin products

4Up-to-date news and details about exhibitions and events

5Global, multi-language accessibility

Additional Product Information

Product Description

Official Moomin brand site featuring characters, licensing information, news, events, and licensed merchandise (shop) for fans and partners.

Target Market

Moomin fans, families, educators/curators (exhibitions), and potential licensing/retail partners

Unique Value Proposition

Official, rights-cleared Moomin content and licensing ecosystem managed by the rights holder, offering authentic content, merchandise, and partner opportunities in one platform.

Technical Requirements

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Pricing Model

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