Motion Picture Association (MPA)
Business Profile
Core Value Proposition
Motion Picture Association provides advocacy, policy leadership, and content protection for the global film, television, and streaming industry.
Target Customer
Studios, networks, streaming platforms, policy makers, content creators, and industry professionals worldwide; and audiences/consumers.
Key Differentiator
Global, multi-faceted advocacy organization with in-house content protection initiatives (ACE), security program (TPN), and a long-standing film ratings system (CARA), plus international reach in almost 20 countries.
Implementation Timeline
Not specified
Pain Points
- 1Piracy and content protection challenges across global jurisdictions
- 2Policy barriers, copyright and market access, and regulatory risks
- 3Need for economic impact data and local production incentives to drive investment
Key Features
- 1Policy advocacy and legal/government affairs leadership
- 2Content protection through ACE and the Trusted Partner Network (TPN)
- 3Economic research and reporting on industry impact (jobs, wages, business activity)
- 4Film ratings system (CARA) and advertising review standards
- 5International reach and collaboration among major studios and platforms
Target Customer Industries
Decision Makers
- 1Chairman & Chief Executive Officer
- 2President and Managing Director, Motion Picture Association EMEA
- 3Executive Vice President & Chair, Advertising Administration, and Vice Chair, Classification and Rating Administration
- 4Executive Vice President and Chief Content Protection Officer
- 5Senior Executive Vice President, Global Policy & Government Affairs
- 6Executive Vice President, Global Communications
- 7President, Motion Picture Association-Canada
- 8Executive Vice President and Global Chief Financial Officer
- 9Senior Vice President of Global Strategy and Chief of Staff
- 10Managing Director of Latin America
Client Results
- 1The American film and television industry supports 2.32 million jobs
- 2Pays out $229 billion in total wages
- 3Comprises more than 122,000 businesses in cities and small towns across the country
- 4Georgia: Superman production contributed more than $82.7 million in direct spending; production employed over 3,800 local cast and crew; supported nearly 450 local businesses
- 5Georgia: The Color Purple production contributed over $74.2 million in direct spending; over 81 days of filming; more than 2,500 local Georgian cast and crew
Competitive Advantages
- 1Global reach with presence in almost 20 countries
- 2Comprehensive content protection ecosystem (ACE) and security (TPN)
- 3Established industry standards and processes (CARA ratings, advertising review)
- 4Access to economic impact data and real-world case studies of production benefits
- 5Membership includes major studios and platforms (e.g., Disney, Netflix, Paramount, Prime Video & Amazon MGM Studios, Sony, Universal, Warner Bros. Discovery)
Key Benefits
Case Studies & Success Stories
Georgia’s Economy Soars as Superman Production Contributes More Than $82.7 Million in Direct Spending
Film’s production employed over 3,800 local cast and crew and supported nearly 450 local businesses.
The Color Purple Contributed Over $74.2 Million in Direct Spending While Filming in Georgia
Over 81 days of filming around Greater Atlanta and Savannah; Warner Bros. Pictures production contributed over $74.2 million in direct spending to the local economy, including payments to the more than 2,500 local Georgian cast and crew.
Additional Product Information
Product Description
Global advocacy, policy leadership, and content protection for the film, television, and streaming industry; supports creators and consumers worldwide.
Target Market
Global film, television, and streaming industry stakeholders including studios, networks, streaming platforms, and policymakers.
Unique Value Proposition
Leading, policy-driven advocate for the entertainment industry with integrated content protection (ACE), security (TPN), ratings (CARA), and broad international reach.
Technical Requirements
Not specified
Pricing Model
Not specified
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