Motion Picture Association (MPA)

Business Profile

Core Value Proposition

Motion Picture Association provides advocacy, policy leadership, and content protection for the global film, television, and streaming industry.

Target Customer

Studios, networks, streaming platforms, policy makers, content creators, and industry professionals worldwide; and audiences/consumers.

Key Differentiator

Global, multi-faceted advocacy organization with in-house content protection initiatives (ACE), security program (TPN), and a long-standing film ratings system (CARA), plus international reach in almost 20 countries.

Implementation Timeline

Not specified

Pain Points

1Piracy and content protection challenges across global jurisdictions
2Policy barriers, copyright and market access, and regulatory risks
3Need for economic impact data and local production incentives to drive investment

Key Features

1Policy advocacy and legal/government affairs leadership
2Content protection through ACE and the Trusted Partner Network (TPN)
3Economic research and reporting on industry impact (jobs, wages, business activity)
4Film ratings system (CARA) and advertising review standards
5International reach and collaboration among major studios and platforms

Target Customer Industries

Decision Makers

1Chairman & Chief Executive Officer
2President and Managing Director, Motion Picture Association EMEA
3Executive Vice President & Chair, Advertising Administration, and Vice Chair, Classification and Rating Administration
4Executive Vice President and Chief Content Protection Officer
5Senior Executive Vice President, Global Policy & Government Affairs
6Executive Vice President, Global Communications
7President, Motion Picture Association-Canada
8Executive Vice President and Global Chief Financial Officer
9Senior Vice President of Global Strategy and Chief of Staff
10Managing Director of Latin America

Client Results

1The American film and television industry supports 2.32 million jobs
2Pays out $229 billion in total wages
3Comprises more than 122,000 businesses in cities and small towns across the country
4Georgia: Superman production contributed more than $82.7 million in direct spending; production employed over 3,800 local cast and crew; supported nearly 450 local businesses
5Georgia: The Color Purple production contributed over $74.2 million in direct spending; over 81 days of filming; more than 2,500 local Georgian cast and crew

Competitive Advantages

1Global reach with presence in almost 20 countries
2Comprehensive content protection ecosystem (ACE) and security (TPN)
3Established industry standards and processes (CARA ratings, advertising review)
4Access to economic impact data and real-world case studies of production benefits
5Membership includes major studios and platforms (e.g., Disney, Netflix, Paramount, Prime Video & Amazon MGM Studios, Sony, Universal, Warner Bros. Discovery)

Key Benefits

1Advocacy and policy leadership to support investment in production

2Content protection and anti-piracy programs (ACE and TPN)

3Economic impact insights and case studies demonstrating local production benefits

4Industry standards and regulatory guidance (CARA ratings, advertising review)

5Global collaboration among major studios and platforms

Case Studies & Success Stories

Georgia’s Economy Soars as Superman Production Contributes More Than $82.7 Million in Direct Spending

Case #1

Film’s production employed over 3,800 local cast and crew and supported nearly 450 local businesses.

The Color Purple Contributed Over $74.2 Million in Direct Spending While Filming in Georgia

Case #2

Over 81 days of filming around Greater Atlanta and Savannah; Warner Bros. Pictures production contributed over $74.2 million in direct spending to the local economy, including payments to the more than 2,500 local Georgian cast and crew.

Additional Product Information

Product Description

Global advocacy, policy leadership, and content protection for the film, television, and streaming industry; supports creators and consumers worldwide.

Target Market

Global film, television, and streaming industry stakeholders including studios, networks, streaming platforms, and policymakers.

Unique Value Proposition

Leading, policy-driven advocate for the entertainment industry with integrated content protection (ACE), security (TPN), ratings (CARA), and broad international reach.

Technical Requirements

Not specified

Pricing Model

Not specified

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