Motorcycle Classics
Business Profile
Core Value Proposition
Motorcycle Classics provides exciting and evocative articles and photographs of the most brilliant, unusual and popular motorcycles ever made, plus membership options and digital issues.
Target Customer
Classic motorcycle enthusiasts, collectors, restorers, newcomers, and lifelong gearheads who want articles, restoration stories, and community content.
Key Differentiator
Offers exclusive online content including restoration projects and gear reviews, plus videos (ride reviews, project bikes, museum tours) and a combined print+digital subscription model.
Implementation Timeline
Immediate access to digital issues upon subscription; benefits are included with membership
Pain Points
- 1Need for in-depth restoration stories and expertise on classic motorcycles.
- 2Desire for reliable, curated content about classic bikes (articles, photos, and museum/event coverage).
- 3Desire for convenient access via print and digital issues, plus member discounts.
Key Features
- 1One-year subscription with 6 print + digital issues
- 2Unlimited access to MotorcycleClassics.com
- 3Discounts for the store
- 4Access to videos covering ride reviews, project bikes, event coverage & museum tours
- 5Exclusive online content including restoration projects and gear reviews
Target Customer Industries
Client Results
- 1Access to six issues per year plus digital content
- 2Discounts on store purchases
- 3Exclusive online content and restoration projects
Competitive Advantages
- 1Niche focus on classic motorcycles with restoration projects and museum coverage
- 2Hybrid print + digital model with unlimited online access
- 3Extensive back catalog and online exclusive content
- 4Multimedia content (videos) and community features (newsletter, giveaways)
Key Benefits
Additional Product Information
Product Description
A magazine and online platform specializing in articles, photographs, and community content about classic motorcycles, with print and digital subscription options and exclusive online content.
Target Market
Classic motorcycle enthusiasts, collectors, restorers, and readers seeking history, restoration stories, and inspiration
Unique Value Proposition
Motorcycle Classics combines in-depth restoration stories, curated historical articles, and multimedia content about classic motorcycles with a flexible print+digital subscription and exclusive online content.
Technical Requirements
Not specified
Pricing Model
{"Lone Rider Membership Price: $16.95 (Members Save: $3.00; List Price: $19.95)","How To Rebuild And Restore Classic Japanese Motorcycles Membership Price: $29.99 (Save: $10.00; List Price: $39.99)","Classic Honda Motorcycles Membership Price: $29.95 (Save: $10.05; List Price: $40.00)","Motocross: The Golden Era Membership Price: $149.99 (Save: $50.00; List Price: $199.99)","Ultimate Collector Motorcycles Membership Price: $219.99 (Save: $30.01; List Price: $250.00)","The Illustrated Encyclopedia Of Motorcycles Membership Price: $21.99 (Save: $3.01; List Price: $25.00)"}
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