Movable Ink Studio
Business Profile
Core Value Proposition
Movable Ink Studio provides 1:1 personalized content at scale across email, mobile, and web by applying AI-driven automation to transform data into individualized customer experiences.
Target Customer
Marketers at leading brands across retail, financial services, media, and travel & hospitality (as evidenced by customer logos, industry mentions, and events like Think Summit).
Key Differentiator
Autonomous Marketing that combines Studio’s 1:1 personalization with Da Vinci AI-decisioning to curate content per customer and optimize send times and frequency, enabling marketer-machine collaboration.
Implementation Timeline
Payback in less than six months (per 2023 Forrester Total Economic Impact study), with measurable benefits realized within a few months; claims of 3 months saved work also appear in performance data.
Pain Points
- 1Difficulty delivering scalable, 1:1 personalization across multiple channels.
- 2Transforming complex customer data into timely, personalized content without heavy manual effort.
- 3Optimizing send times and frequency while maintaining high engagement and revenue.
Key Features
- 1Movable Ink Studio: 1:1 content personalization at scale across email, mobile, and web.
- 2Da Vinci: AI-decisioning solution that curates content for each customer to drive revenue lift and better experiences.
- 3Automated content generation and variation creation (multi-variant content at engagement moment).
- 4Send-time and frequency optimization and decisioning for each customer.
- 5Data-agnostic integration: bring in existing data, predictive models, and engagement signals to personalize moments.
Target Customer Industries
Client Results
- 1100% automated 1-1 personalization
- 270% less effort
- 3400% increased click-through rate
- 41.1M message variations
- 563% increase in conversion rates
- 63 months of saved work
- 789% revenue boost
- 830% increase in spend
- 9950% lift in engagement
Competitive Advantages
- 1Autonomous Marketing approach that blends human strategy with machine decisioning
- 2Strong multi-channel capability across email, mobile, and web
- 3Large partner ecosystem with nearly 100 verified integrations
- 4Security and privacy focus with certifications and ongoing policy updates
- 5Evidence of ROI and performance improvements from independent TEI study
Key Benefits
Case Studies & Success Stories
Forrester Total Economic Impact™ study (2023) – Movable Ink Studio & Da Vinci
Customers using Movable Ink Studio and Da Vinci achieved over $20M in benefits in three years with payback in less than six months.
Additional Product Information
Product Description
An AI-powered platform that scales 1:1 content personalization by transforming data into personalized content at the moment of engagement across email, mobile, and web.
Target Market
Global brands in retail, financial services, media, and travel & hospitality seeking data-driven, automated, multi-channel personalization.
Unique Value Proposition
Autonomous Marketing built on Studio and Da Vinci enables marketer-machine collaboration to personalize every customer engagement at scale.
Technical Requirements
Bring in existing data, predictive models, and engagement signals to create personalized moments. Certifications and security measures include ISO 27,001, ISO 27,701, and SOC 2 (Type 2).
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