Movistar Argentina Internet Fibra, Planes Móviles y Celulares
Business Profile
Core Value Proposition
Movistar Argentina Internet Fibra, Planes Móviles y Celulares provides high-speed fiber internet, mobile plans, devices with financing, and bundled TV services across individuals and businesses.
Target Customer
{"Individuos","Negocios y Profesionales","Empresas"}
Key Differentiator
Integrated multi-service platform combining internet, mobile, TV and device financing with flexible promotions, portabilidad, and exclusive benefits via the Movistar ecosystem.
Implementation Timeline
Promotions such as 1 month free, 30 GB gift, and 5 months of discounts apply at signup or within the first billing cycles; financing up to 12 months can begin at purchase.
Pain Points
- 1Need fast, reliable home internet and stable connectivity
- 2Desire for generous mobile data and promotional offers
- 3Desire to purchase smartphones with financing and trade-in options, plus easy portability of phone numbers
Key Features
- 1Fibra óptica para internet del hogar
- 2Planes móviles pospagos y prepago con datos y facturación
- 3Movistar TV con packs y canales
- 4Trae tu número y portabilidad
- 5Financiación de dispositivos en 12 cuotas sin interés en la tienda Movistar
- 6App Mi Movistar para gestiones
- 7Plan Canje para cambiar de equipo y obtener valor por equipo usado
- 8Promociones y beneficios como gigas gratis, meses de descuento y/o meses gratis
Target Customer Industries
Competitive Advantages
- 1One-stop solution: internet, mobile, TV and devices in a single provider
- 2Flexible financing options including interest-free installments
- 3Promotional gigas and perks (TestDrive, WhatsApp data, etc.)
- 4Portability support with 'Trae tu número'
- 5Bundled services and exclusive content via Movistar TV
Key Benefits
Additional Product Information
Product Description
A telecommunications offering from Movistar Argentina delivering home fiber internet, mobile plans, device financing via the Movistar Store, and bundled TV services, with additional benefits through the Mi Movistar app and promotional programs.
Target Market
Individuals, small to large businesses, and professionals seeking bundled telecom services in Argentina
Unique Value Proposition
A unified telecom ecosystem offering fast fiber internet, mobile data plans, TV, and devices financing with frequent promotions, portability, and exclusive app-based management, all from Movistar.
Technical Requirements
Availability check for Internet Movistar Fibra on the website; use of Mi Movistar app for plan changes and account management; enrollment in promotions may require card/tarjeta or Mercado Pago for payments.
Pricing Model
{"Installment financing: up to 12 monthly payments with selected credit cards (cuotas sin interés) and other financing options","Contrafactura financing for DNI-based, postpaid lines (subject to credit approval)","Cash payments via Movistar official agents","Mercado Pago financing options for online store and physical outlets","Prices shown with taxes excluded in promotional materials; varied plans (from 4 GB data plans) and bundles"}
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