Movistar Argentina Internet Fibra, Planes Móviles y Celulares

Business Profile

Core Value Proposition

Movistar Argentina Internet Fibra, Planes Móviles y Celulares provides high-speed fiber internet, mobile plans, devices with financing, and bundled TV services across individuals and businesses.

Target Customer

{"Individuos","Negocios y Profesionales","Empresas"}

Key Differentiator

Integrated multi-service platform combining internet, mobile, TV and device financing with flexible promotions, portabilidad, and exclusive benefits via the Movistar ecosystem.

Implementation Timeline

Promotions such as 1 month free, 30 GB gift, and 5 months of discounts apply at signup or within the first billing cycles; financing up to 12 months can begin at purchase.

Pain Points

1Need fast, reliable home internet and stable connectivity
2Desire for generous mobile data and promotional offers
3Desire to purchase smartphones with financing and trade-in options, plus easy portability of phone numbers

Key Features

1Fibra óptica para internet del hogar
2Planes móviles pospagos y prepago con datos y facturación
3Movistar TV con packs y canales
4Trae tu número y portabilidad
5Financiación de dispositivos en 12 cuotas sin interés en la tienda Movistar
6App Mi Movistar para gestiones
7Plan Canje para cambiar de equipo y obtener valor por equipo usado
8Promociones y beneficios como gigas gratis, meses de descuento y/o meses gratis

Target Customer Industries

Competitive Advantages

1One-stop solution: internet, mobile, TV and devices in a single provider
2Flexible financing options including interest-free installments
3Promotional gigas and perks (TestDrive, WhatsApp data, etc.)
4Portability support with 'Trae tu número'
5Bundled services and exclusive content via Movistar TV

Key Benefits

1High-speed fiber internet for homes and businesses

2Flexible data plans with promotional extras

3Device financing and trade-in options

4Ability to bundle TV and other services for discounts

5Seamless account management via the Mi Movistar app

Additional Product Information

Product Description

A telecommunications offering from Movistar Argentina delivering home fiber internet, mobile plans, device financing via the Movistar Store, and bundled TV services, with additional benefits through the Mi Movistar app and promotional programs.

Target Market

Individuals, small to large businesses, and professionals seeking bundled telecom services in Argentina

Unique Value Proposition

A unified telecom ecosystem offering fast fiber internet, mobile data plans, TV, and devices financing with frequent promotions, portability, and exclusive app-based management, all from Movistar.

Technical Requirements

Availability check for Internet Movistar Fibra on the website; use of Mi Movistar app for plan changes and account management; enrollment in promotions may require card/tarjeta or Mercado Pago for payments.

Pricing Model

{"Installment financing: up to 12 monthly payments with selected credit cards (cuotas sin interés) and other financing options","Contrafactura financing for DNI-based, postpaid lines (subject to credit approval)","Cash payments via Movistar official agents","Mercado Pago financing options for online store and physical outlets","Prices shown with taxes excluded in promotional materials; varied plans (from 4 GB data plans) and bundles"}

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