MRC Accreditation Program

Business Profile

Core Value Proposition

Media Rating Council provides an independent audit and accreditation framework for media measurement products and data sources to ensure validity, reliability, and transparency.

Target Customer

Media organizations that rely on or use media research and measurement data (e.g., TV and radio broadcasters, cable, print/publishing, internet/media platforms, advertising agencies, advertisers, trade associations).

Key Differentiator

Not-for-profit, self-regulatory body created at the request of US Congress, with a formal audit system and public accreditation of measurement services across Digital, Out-of-Home, Print, Radio, Television, and cross-media products.

Implementation Timeline

Not specified in content; accreditation requires annual renewal after audits.

Pain Points

1Need for measurement services that are valid, reliable, and effective.
2Need for minimum disclosure and ethical criteria for measurement services.
3Need transparency on methodologies and conformance through audits.

Key Features

1Audit and accreditation of media measurement products and data sources.
2Minimum standards and guidelines governing ethical, disclosure, and electronic reporting.
3Annual renewal through recurring audits and provision of accreditation letters.
4Public-facing accreditation status and letters; quarterly updates on large platform accreditations.

Target Customer Industries

Decision Makers

1VP of Syndicated Research Audits

Client Results

1Increased credibility and trust in measurement services through formal accreditation.
2Assured conformance to established criteria and transparency about methodologies.
3Ongoing governance via annual audits and updated accreditation status.

Competitive Advantages

1Independent, not-for-profit self-regulation with congressional origins.
2Formal, documented accreditation with audit oversight by MRC Board.
3Coverage across multiple media types (Digital, Out-of-Home, Print, Radio, Television, cross-media).
4Publicly accessible accreditation letters and quarterly status charts for large platforms.

Key Benefits

1Credible measurement services through formal accreditation

2Transparency in methodologies and disclosures

3Ongoing governance via audits and annual renewals

4Public assurance of conformance with MRC standards

Additional Product Information

Product Description

An accreditation program that audits and accredits media measurement products and data sources, with annual renewal and public accreditation letters.

Target Market

Media organizations and measurement providers relying on media research and measurement data (e.g., broadcasters, publishers, internet platforms, ad agencies, advertisers, trade associations).

Unique Value Proposition

Independent, not-for-profit self-regulatory body offering formal, auditable accreditation of media measurement services to ensure validity, reliability, and ethical disclosure.

Technical Requirements

Not specified; requires compliance with MRC standards and participation in audits.

Pricing Model

Not specified.

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