MRC Accreditation Program
Business Profile
Core Value Proposition
Media Rating Council provides an independent audit and accreditation framework for media measurement products and data sources to ensure validity, reliability, and transparency.
Target Customer
Media organizations that rely on or use media research and measurement data (e.g., TV and radio broadcasters, cable, print/publishing, internet/media platforms, advertising agencies, advertisers, trade associations).
Key Differentiator
Not-for-profit, self-regulatory body created at the request of US Congress, with a formal audit system and public accreditation of measurement services across Digital, Out-of-Home, Print, Radio, Television, and cross-media products.
Implementation Timeline
Not specified in content; accreditation requires annual renewal after audits.
Pain Points
- 1Need for measurement services that are valid, reliable, and effective.
- 2Need for minimum disclosure and ethical criteria for measurement services.
- 3Need transparency on methodologies and conformance through audits.
Key Features
- 1Audit and accreditation of media measurement products and data sources.
- 2Minimum standards and guidelines governing ethical, disclosure, and electronic reporting.
- 3Annual renewal through recurring audits and provision of accreditation letters.
- 4Public-facing accreditation status and letters; quarterly updates on large platform accreditations.
Target Customer Industries
Decision Makers
- 1VP of Syndicated Research Audits
Client Results
- 1Increased credibility and trust in measurement services through formal accreditation.
- 2Assured conformance to established criteria and transparency about methodologies.
- 3Ongoing governance via annual audits and updated accreditation status.
Competitive Advantages
- 1Independent, not-for-profit self-regulation with congressional origins.
- 2Formal, documented accreditation with audit oversight by MRC Board.
- 3Coverage across multiple media types (Digital, Out-of-Home, Print, Radio, Television, cross-media).
- 4Publicly accessible accreditation letters and quarterly status charts for large platforms.
Key Benefits
Additional Product Information
Product Description
An accreditation program that audits and accredits media measurement products and data sources, with annual renewal and public accreditation letters.
Target Market
Media organizations and measurement providers relying on media research and measurement data (e.g., broadcasters, publishers, internet platforms, ad agencies, advertisers, trade associations).
Unique Value Proposition
Independent, not-for-profit self-regulatory body offering formal, auditable accreditation of media measurement services to ensure validity, reliability, and ethical disclosure.
Technical Requirements
Not specified; requires compliance with MRC standards and participation in audits.
Pricing Model
Not specified.
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