MSD Manuals

Business Profile

Core Value Proposition

MSD Manuals provides comprehensive medical information resources for doctors, students, and consumers, available free in digital form.

Target Customer

Medical professionals, medical students, veterinarians and veterinary students, patients, parents or caregivers, and the general public worldwide.

Key Differentiator

Longstanding authority since 1899 and a global standard in medical reference; free public service; multilingual digital access; thousands of topics with multimedia content; case studies and editorials.

Implementation Timeline

Immediate digital access; value realized upon use.

Pain Points

1Need for accurate, up-to-date medical information accessible to both professionals and the general public
2Limited access due to paywalls or language barriers
3Fragmented resources for medical topics across formats (text, video, calculators, 3D models)

Key Features

1Thousands of topics
2How-To videos
3Clinical calculators
4Quizzes
53D models

Target Customer Industries

Client Results

1More informed medical decisions
2Improved relationships between patients and professionals
3Enhanced health care outcomes worldwide

Competitive Advantages

1Historical authority (since 1899) and global standard
2Free public service
3Multilingual, worldwide access
4Multimedia and interactive resources (videos, calculators, 3D models)
5Extensive coverage across thousands of topics

Key Benefits

1Free digital access to medical information

2Thousands of topics covering medicine and veterinary science

3Multimedia content (videos, photos, animations, 3D models)

4Self-assessment tools and quizzes

5Clinical calculators and reference guides

Additional Product Information

Product Description

A comprehensive medical information resource offering Professional, Consumer, and Veterinary Manuals with thousands of topics, multimedia content, self-assessment tools, and case studies designed for health professionals, students, veterinarians, pet owners, and the general public.

Target Market

Health professionals, medical and veterinary students, patients, parents and caregivers seeking reliable medical information.

Unique Value Proposition

Free, multilingual, globally accessible medical knowledge—trusted by professionals and the public since 1899.

Technical Requirements

Digital access (web) with mobile apps; available in multiple languages.

Pricing Model

Free

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