MSD Manuals
Business Profile
Core Value Proposition
MSD Manuals provides comprehensive medical information resources for doctors, students, and consumers, available free in digital form.
Target Customer
Medical professionals, medical students, veterinarians and veterinary students, patients, parents or caregivers, and the general public worldwide.
Key Differentiator
Longstanding authority since 1899 and a global standard in medical reference; free public service; multilingual digital access; thousands of topics with multimedia content; case studies and editorials.
Implementation Timeline
Immediate digital access; value realized upon use.
Pain Points
- 1Need for accurate, up-to-date medical information accessible to both professionals and the general public
- 2Limited access due to paywalls or language barriers
- 3Fragmented resources for medical topics across formats (text, video, calculators, 3D models)
Key Features
- 1Thousands of topics
- 2How-To videos
- 3Clinical calculators
- 4Quizzes
- 53D models
Target Customer Industries
Client Results
- 1More informed medical decisions
- 2Improved relationships between patients and professionals
- 3Enhanced health care outcomes worldwide
Competitive Advantages
- 1Historical authority (since 1899) and global standard
- 2Free public service
- 3Multilingual, worldwide access
- 4Multimedia and interactive resources (videos, calculators, 3D models)
- 5Extensive coverage across thousands of topics
Key Benefits
Additional Product Information
Product Description
A comprehensive medical information resource offering Professional, Consumer, and Veterinary Manuals with thousands of topics, multimedia content, self-assessment tools, and case studies designed for health professionals, students, veterinarians, pet owners, and the general public.
Target Market
Health professionals, medical and veterinary students, patients, parents and caregivers seeking reliable medical information.
Unique Value Proposition
Free, multilingual, globally accessible medical knowledgeâtrusted by professionals and the public since 1899.
Technical Requirements
Digital access (web) with mobile apps; available in multiple languages.
Pricing Model
Free
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