MSG91 Cloud Communication Platform (CPaaS)
Business Profile
Core Value Proposition
MSG91 Cloud Communication Platform provides secure and robust APIs for WhatsApp, SMS, RCS, Email, Voice, Authentication and more to enable global customer engagement.
Target Customer
Business users and developers seeking to integrate multi-channel communications into apps and workflows (startups to large enterprises; with a focus on India and global reach).
Key Differentiator
Developer-friendly APIs with multi-channel coverage (SMS, Email, WhatsApp, Voice, RCS, OTP), integrated OTP/2FA, and a scalable cloud CPaaS platform used by thousands of global businesses.
Implementation Timeline
Not specified in content
Pain Points
- 1Need to automate and unify communications across multiple channels (SMS, Email, WhatsApp, Voice, etc.).
- 2Requirement for reliable, scalable delivery and global reach of messages and OTPs.
- 3Security and authentication needs (OTP verification, two-factor authentication) integrated into communications.
Key Features
- 1Multi-channel communications: SMS, Email, WhatsApp, Voice, RCS
- 2OTP verification and two-factor authentication
- 3Event-based automation and campaigns
- 4KnowledgeBase and support/documentation access via API
- 5URL Shortener and link tracking
Client Results
- 1Improved customer engagement and streamlined communication workflows
- 2Ability to automate and personalize interactions across multiple channels
- 3Secure authentication with OTP verification supported across channels
Competitive Advantages
- 1Trusted by 30,000+ global businesses
- 2Global reach with robust APIs and multiple channels
- 3Focus on security (OTP, two-factor authentication) and scalability
- 4Developer-friendly APIs and extensive documentation
Key Benefits
Case Studies & Success Stories
Milkbasket case study
Milkbasket sends regular updates to its customers by offering proactive support and recommendations
Unacademy case study
Unacademy uses omnichannel strategies to keep its audience engaged and nurtured with personalized campaigns
Ixigo case study
Ixigo engages and updates its audience through multichannel communication across messaging, email and WhatsApp
Additional Product Information
Product Description
A cloud-based communication platform offering APIs for WhatsApp, SMS, RCS, Email, Voice, OTP, URL Shortener, and more to connect and engage customers globally.
Target Market
Businesses of all sizes (startups to enterprises) needing multi-channel communication capabilities, with a strong focus on India and global reach.
Unique Value Proposition
A comprehensive, scalable CPaaS with developer-friendly APIs, multi-channel coverage, robust security features (OTP/2FA), and proven enterprise adoption.
Technical Requirements
Cloud-based APIs supporting SMS, Email, WhatsApp, Voice, RCS; OTP verification and two-factor authentication; URL Shortener; knowledge base access; API documentation; integration readiness for developers.
Pricing Model
Pricing information not provided in the content; pricing page exists but details are not included here.
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