MSU College of Engineering

Business Profile

Core Value Proposition

MSU College of Engineering provides world-class engineering education and research to train talent and drive technology and innovation for Michigan and beyond.

Target Customer

{"Prospective MSU engineering students (undergraduate and graduate)","Current MSU engineering students","Faculty and staff","Industry and government partners","Donors"}

Key Differentiator

A large, research-driven college within Michigan State University (a premier land-grant university) featuring eight departments and two interdisciplinary programs, with strong industry/government collaboration, a dedicated First-year Engineering CoRe Experience, and the Center for Spartan Engineering.

Implementation Timeline

Not specified in content; value is implied through enrollment and degree completion processes

Pain Points

1Need for a steady pipeline of engineering talent to support industry and the state economy
2Need for industry-academic collaboration and applied research opportunities
3Need to support inclusive excellence and pathways for diverse learners

Key Features

1Undergraduate and graduate degrees across eight departments and two interdisciplinary programs
2Research priorities with centers and institutes, and substantial engineering research expenditures
3First-year Engineering CoRe Experience
4Center for Spartan Engineering and corporate/foundation relations to connect students with employers
5Strong industry partnership with 500+ employers hiring MSU engineers

Target Customer Industries

Decision Makers

1Dean

Client Results

17,100+ engineering students and 305 faculty engaged in education and research
2Average starting salary of MSU engineers is $76k
3500+ employers hire MSU engineers

Competitive Advantages

1Located within a premier land-grant university with strong research funding and recognized status
2Broad industry and government collaboration and a large network of employers
3Dedicated programs and centers (e.g., First-year CoRe Experience, Center for Spartan Engineering) that accelerate preparation and recruitment
4Extensive degree offerings (12 undergraduate and 11 graduate programs) with substantial outcomes

Key Benefits

1Access to 12 undergraduate degrees and 11 graduate degrees

2Opportunity to participate in high-impact research and industry collaborations

3Career-ready outcomes with broad employer connections and competitive starting salaries

4Commitment to inclusive excellence and support for diverse learners

5Structured programs and centers that accelerate student preparation and industry recruitment

Additional Product Information

Product Description

A college within Michigan State University offering undergraduate and graduate engineering degrees, research priorities, and industry collaborations to educate and prepare engineering talent.

Target Market

Prospective and current engineering students, researchers, industry and government partners, and donors

Unique Value Proposition

A large, research-intensive College of Engineering within a top-tier land-grant university, delivering high-quality degrees, cutting-edge research, and strong industry partnerships with programs like CoRe Experience and Center for Spartan Engineering.

Technical Requirements

Not specified

Pricing Model

Not specified

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