MSU College of Engineering
Business Profile
Core Value Proposition
MSU College of Engineering provides world-class engineering education and research to train talent and drive technology and innovation for Michigan and beyond.
Target Customer
{"Prospective MSU engineering students (undergraduate and graduate)","Current MSU engineering students","Faculty and staff","Industry and government partners","Donors"}
Key Differentiator
A large, research-driven college within Michigan State University (a premier land-grant university) featuring eight departments and two interdisciplinary programs, with strong industry/government collaboration, a dedicated First-year Engineering CoRe Experience, and the Center for Spartan Engineering.
Implementation Timeline
Not specified in content; value is implied through enrollment and degree completion processes
Pain Points
- 1Need for a steady pipeline of engineering talent to support industry and the state economy
- 2Need for industry-academic collaboration and applied research opportunities
- 3Need to support inclusive excellence and pathways for diverse learners
Key Features
- 1Undergraduate and graduate degrees across eight departments and two interdisciplinary programs
- 2Research priorities with centers and institutes, and substantial engineering research expenditures
- 3First-year Engineering CoRe Experience
- 4Center for Spartan Engineering and corporate/foundation relations to connect students with employers
- 5Strong industry partnership with 500+ employers hiring MSU engineers
Target Customer Industries
Decision Makers
- 1Dean
Client Results
- 17,100+ engineering students and 305 faculty engaged in education and research
- 2Average starting salary of MSU engineers is $76k
- 3500+ employers hire MSU engineers
Competitive Advantages
- 1Located within a premier land-grant university with strong research funding and recognized status
- 2Broad industry and government collaboration and a large network of employers
- 3Dedicated programs and centers (e.g., First-year CoRe Experience, Center for Spartan Engineering) that accelerate preparation and recruitment
- 4Extensive degree offerings (12 undergraduate and 11 graduate programs) with substantial outcomes
Key Benefits
Additional Product Information
Product Description
A college within Michigan State University offering undergraduate and graduate engineering degrees, research priorities, and industry collaborations to educate and prepare engineering talent.
Target Market
Prospective and current engineering students, researchers, industry and government partners, and donors
Unique Value Proposition
A large, research-intensive College of Engineering within a top-tier land-grant university, delivering high-quality degrees, cutting-edge research, and strong industry partnerships with programs like CoRe Experience and Center for Spartan Engineering.
Technical Requirements
Not specified
Pricing Model
Not specified
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