MSUToday
Business Profile
Core Value Proposition
MSUToday provides a centralized hub for Michigan State University news, official releases and statements, and access to MSU experts for media engagement.
Target Customer
Media professionals and journalists, MSU communications staff, and researchers seeking MSU experts or official university statements.
Key Differentiator
Consolidated platform combining releases/statements, an expert directory, and topic-based story collections with direct media contact resources (media@msu.edu) and a dedicated For Media experience.
Implementation Timeline
Not specified in the content
Pain Points
- 1Difficulty finding official MSU statements and releases in one place
- 2Difficulty locating and contacting relevant MSU experts for quotes or commentary
- 3Need for a centralized media contact and resources when covering MSU-related news
Key Features
- 1Releases and Statements section for official MSU communications
- 2Experts directory with search and tagging (Expert Listing)
- 3For Media resources and media contact information
- 4Browse stories by topics and curated collections (e.g., Big Ideas, Spartan Perspectives, Student voices)
- 5Media contact details and office information (media@msu.edu, 408 W. Circle Drive, East Lansing, MI)
Target Customer Industries
Client Results
- 1Improved access to MSU official communications for media
- 2Direct access to MSU experts for quotes and commentary
- 3Centralized, organized presentation of MSU news, releases, and media resources
Competitive Advantages
- 1Centralized access to MSU communications and expert contacts in one platform
- 2Dedicated media contact and clear paths to releases, statements, and expert inquiries
- 3Curated topics and collections enable quicker context gathering for reporting
Key Benefits
Additional Product Information
Product Description
MSUToday is Michigan State University's media relations and communications hub, offering official releases and statements, an expert directory, and curated stories for media and public consumption.
Target Market
Media organizations, journalists, and university communications teams seeking MSU information and experts
Unique Value Proposition
A centralized MSU media platform that combines official communications, expert access, and topic-based storytelling to streamline media outreach and coverage.
Technical Requirements
Web access via standard browser; no specific integrations or technical requirements mentioned
Pricing Model
Not disclosed
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