m:tel (mtel.ba)
Business Profile
Core Value Proposition
m:tel provides integrated telecom and digital services, including mobile, fixed Internet, TV, eSIM (including tourist package), hosting, cloud, and business ICT solutions in BiH.
Target Customer
{"Private consumers (individuals) in Bosnia and Herzegovina","Businesses and organizations (SMBs and enterprises) in Bosnia and Herzegovina"}
Key Differentiator
{"eSIM tourist package offering with 600 GB usable data in BiH","Online eSIM purchase and delivery (QR code via email)","Extensive bundled service options (TV, Internet, mobile) and dedicated business solutions (m:biz, NetBiz, IP Centrex, Cloud, hosting, etc.)","Mobile app management for services (m:tel aplikacije)"}
Implementation Timeline
eSIM tourist package can be purchased online with immediate delivery of QR code via email; activation/access to TV and Internet services typically upon subscription, with promotional periods (e.g., first months at reduced rates) where noted.
Pain Points
- 1Need for large data allowances while traveling (tourist data package)
- 2Desire to simplify and centralize management of multiple services via a single app
- 3Preference for bundled solutions to reduce costs and simplify billing (TV + Internet + Mobile, etc.)
Key Features
- 1eSIM tourist package with 600 GB data for travelers (online purchase for 35 KM)
- 2m:SAT TV packages with TV To Go and additional streaming options
- 3Kućni internet, Siguran NET, and Mobilni internet offerings with speed and reliability
- 4Business ICT offerings: IP Centrex, VPN, Cloud services, hosting, security, and digital infrastructure
- 5Smart Home and other ICT solutions (ArenaCloud, WiFi, Cloud, hosting, and more) and a dedicated business portal (m:biz)
Target Customer Industries
Client Results
- 1Access to large data allowances and reliable connectivity for both personal and business use
- 2Cost savings and simplified procurement through bundled packages (e.g., TV+NET+MOB, m:SAT packages with discounts)
- 3Enhanced control and monitoring of services via the mtel app and online portals
- 4Immediate activation and convenient eSIM management for travelers
Competitive Advantages
- 1Tourist-focused eSIM with substantial data (600 GB) for use in BiH
- 2Online purchasing and QR-code delivery for eSIM
- 3Strong bundling options across TV, Internet, and mobile services
- 4Robust business ICT lineup (cloud, hosting, VPN, security, IP/MPLS)
- 5Managed via dedicated apps and self-service portals
Key Benefits
Additional Product Information
Product Description
A telecommunications provider offering mobile and fixed services, including eSIM, TV (m:SAT and To Go), Internet (home and mobile), hosting and cloud services, Smart Home, and comprehensive business ICT solutions for private and business customers in BiH.
Target Market
Private consumers and businesses in Bosnia and Herzegovina seeking mobile, Internet, TV, and ICT solutions; including international travelers requiring eSIM options.
Unique Value Proposition
One provider offering a broad ecosystem of telecom and digital services (mobile, fixed Internet, TV, hosting, cloud, Smart Home, and business ICT) with eSIM options (including tourist package) and strong online/self-service management.
Technical Requirements
eSIM-capable devices required for eSIM offerings; online purchasing requires internet access and payment methods (e.g., VISA/Mastercard/Maestro); some services/promotions have device, platform, or coverage prerequisites not explicitly listed in content.
Pricing Model
{"Tourist eSIM package available online for 35 KM","m:SAT TV promotional pricing: 0.99 KM monthly for first 7 months with installation and equipment at 0.99 KM plus a free second TV connection for certain packages","Other promotions include: 50% discount on first 7 months for some TV bundles (m:SAT+NET+MOB) and similar offers"}
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