MU Extension
Business Profile
Core Value Proposition
MU Extension provides education, outreach and resources to Missouri residents across agriculture, health, business and youth development to improve lives, communities and economies.
Target Customer
Missouri residents including farmers, 4-H youth and families, educators, community leaders, and local government partners; individuals seeking nutrition, health, and safety education; professionals seeking continuing education.
Key Differentiator
County-based presence linked to a land-grant university (University of Missouri), offering a broad mix of online courses, events, publications, and youth programming (4-H) across diverse topics all tied to MU research and extension leadership.
Implementation Timeline
Value is delivered through ongoing programs; some formats are one-day workshops or webinars, while online courses and multi-session programs run over longer periods, with events scheduled throughout the year.
Pain Points
- 1Limited access to university-based research and education for rural and local communities
- 2Need for practical, locally applicable training in agriculture, health and business
- 3Youth development and workforce readiness needs through programs like 4-H
Key Features
- 1Online courses and remote video programming
- 2Workshops, conferences and events across topics
- 3Publications and professional education resources
- 4County extension offices and staff/experts by location
- 5Missouri 4-H youth development program
- 6News, research briefs and topic-specific information
Target Customer Industries
Decision Makers
- 1Director - Center for Applied Research and Engagement Systems (CARES)
- 2Sr. Director of Advancement for MU Extension and the Missouri 4-H Foundation
- 3Instructor, Adjunct - MU FRTI
- 4Assistant Dean Emeritus & Assoc. Professor Emeritus of Biological & Agricultural Engineering
Client Results
- 1Conferences and field tours provide hands-on learning for woodland owners and natural resource professionals
- 2Workshops aim to improve hay quality, reduce feed costs and enhance livestock performance
- 3Educational programs address health issues (e.g., alpha-gal syndrome) and agricultural practices, contributing to better decision-making
Competitive Advantages
- 1Research-backed, university-affiliated content
- 2Extensive local presence via county offices and staff across Missouri
- 3Wide scope spanning agriculture, health, education, and community development
- 4Combination of online and in-person formats for accessibility
- 5Strong youth development component through 4-H
Key Benefits
Case Studies & Success Stories
Missouri Woodland Owners Conference
Woodland owners and natural resource professionals gained hands-on learning through three field tours at the conference.
Free Hay Quality Management workshops
Workshops designed to help livestock producers improve hay quality, reduce feed costs, and enhance livestock performance.
Pearls of Production conference – You Got This
MU Extension specialists presented shop skills and related topics for women in agriculture at the Pearls of Production conference.
Additional Product Information
Product Description
University of Missouri Extension program delivering education, outreach and professional development across Missouri counties, including agriculture, health, business and youth development (4-H).
Target Market
Missouri residents including farmers, families, 4-H youth, educators, community leaders and local government partners
Unique Value Proposition
University-backed, research-based extension education delivered locally through county offices, online courses and 4-H programs to address grand challenges in agriculture, economy, education and health.
Technical Requirements
Not explicitly specified in content; online courses and remote programming exist
Pricing Model
Not explicitly stated; some programs are described as free (e.g., free educational workshops)
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