MU Extension

Business Profile

Core Value Proposition

MU Extension provides education, outreach and resources to Missouri residents across agriculture, health, business and youth development to improve lives, communities and economies.

Target Customer

Missouri residents including farmers, 4-H youth and families, educators, community leaders, and local government partners; individuals seeking nutrition, health, and safety education; professionals seeking continuing education.

Key Differentiator

County-based presence linked to a land-grant university (University of Missouri), offering a broad mix of online courses, events, publications, and youth programming (4-H) across diverse topics all tied to MU research and extension leadership.

Implementation Timeline

Value is delivered through ongoing programs; some formats are one-day workshops or webinars, while online courses and multi-session programs run over longer periods, with events scheduled throughout the year.

Pain Points

1Limited access to university-based research and education for rural and local communities
2Need for practical, locally applicable training in agriculture, health and business
3Youth development and workforce readiness needs through programs like 4-H

Key Features

1Online courses and remote video programming
2Workshops, conferences and events across topics
3Publications and professional education resources
4County extension offices and staff/experts by location
5Missouri 4-H youth development program
6News, research briefs and topic-specific information

Target Customer Industries

Decision Makers

1Director - Center for Applied Research and Engagement Systems (CARES)
2Sr. Director of Advancement for MU Extension and the Missouri 4-H Foundation
3Instructor, Adjunct - MU FRTI
4Assistant Dean Emeritus & Assoc. Professor Emeritus of Biological & Agricultural Engineering

Client Results

1Conferences and field tours provide hands-on learning for woodland owners and natural resource professionals
2Workshops aim to improve hay quality, reduce feed costs and enhance livestock performance
3Educational programs address health issues (e.g., alpha-gal syndrome) and agricultural practices, contributing to better decision-making

Competitive Advantages

1Research-backed, university-affiliated content
2Extensive local presence via county offices and staff across Missouri
3Wide scope spanning agriculture, health, education, and community development
4Combination of online and in-person formats for accessibility
5Strong youth development component through 4-H

Key Benefits

1Access to research-informed education and resources

2Practical trainings for farming, nutrition, health and business

3Engagement opportunities for youth via 4-H

4Local, accessible education through a broad network of offices and online options

Case Studies & Success Stories

Missouri Woodland Owners Conference

Case #1

Woodland owners and natural resource professionals gained hands-on learning through three field tours at the conference.

Free Hay Quality Management workshops

Case #2

Workshops designed to help livestock producers improve hay quality, reduce feed costs, and enhance livestock performance.

Pearls of Production conference – You Got This

Case #3

MU Extension specialists presented shop skills and related topics for women in agriculture at the Pearls of Production conference.

Additional Product Information

Product Description

University of Missouri Extension program delivering education, outreach and professional development across Missouri counties, including agriculture, health, business and youth development (4-H).

Target Market

Missouri residents including farmers, families, 4-H youth, educators, community leaders and local government partners

Unique Value Proposition

University-backed, research-based extension education delivered locally through county offices, online courses and 4-H programs to address grand challenges in agriculture, economy, education and health.

Technical Requirements

Not explicitly specified in content; online courses and remote programming exist

Pricing Model

Not explicitly stated; some programs are described as free (e.g., free educational workshops)

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