MUBI
Business Profile
Core Value Proposition
MUBI provides a curated streaming service for discovering and watching transformative films from iconic and emerging directors worldwide.
Target Customer
Film enthusiasts and students interested in curated, award-winning, and auteur cinema.
Key Differentiator
MUBI offers a hand-picked selection of films curated by film lovers, including a unique feature called MUBI GO that provides a movie ticket every week.
Implementation Timeline
Customers can start experiencing value immediately with a 7-day free trial.
Pain Points
- 1Lack of access to a diverse range of transformative and auteur films.
- 2Difficulty in discovering lesser-known but critically acclaimed films.
- 3Desire for a curated cinema experience rather than generic streaming options.
Key Features
- 1Stream a curated selection of films anytime, anywhere.
- 2MUBI GO provides a weekly movie ticket for select theaters.
- 3Options to download films for offline viewing.
- 4Gift subscriptions available for 3 months or 1 year.
- 5Access to the Notebook Magazine, celebrating the art and culture of cinema.
Target Customer Industries
Decision Makers
- 1Film Students
- 2Cinema Enthusiasts
Client Results
- 1Enhanced film-watching experience through curated selections.
- 2Increased exposure to global cinema and diverse filmmakers.
Competitive Advantages
- 1Curated, hand-picked selection of films.
- 2Combination of streaming and in-theater experiences with MUBI GO.
- 3Global selection of films from various countries and directors.
Key Benefits
Additional Product Information
Product Description
A curated film streaming service offering a hand-picked selection of films from around the world.
Target Market
Film enthusiasts and students looking for a curated cinema experience.
Unique Value Proposition
MUBI provides a unique combination of streaming and cinema-going experiences with carefully curated film selections.
Technical Requirements
Available on mobile and TVs; requires downloading the app for MUBI GO.
Pricing Model
Subscription model with options for monthly ($19.99/month) or gift subscriptions (3 months for $39.99 or 1 year for $109.99).
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