Museo Nacional Thyssen-Bornemisza
Business Profile
Core Value Proposition
[Museo Nacional Thyssen-Bornemisza] provides access to a vast Western art collection through its permanent collection and rotating exhibitions, plus education programs, events, and membership benefits.
Target Customer
General visitors, tourists, students, educators, families, Amigos (members), school groups, and arts enthusiasts who engage with exhibitions, tours, and educational programs.
Key Differentiator
Part of Madrid's Paseo del Arte alongside the Prado and Reina Sofía; features the Carmen Thyssen Collection; near 1000 works spanning 13th–20th centuries; combines permanent collection with rotating exhibitions, special programs, and integrated services (store, audioguides, virtual tours).
Implementation Timeline
Immediate for on-site visits and programs; membership benefits accrue with ongoing enrollment; special exhibitions and events have defined date ranges.
Pain Points
- 1Need for comprehensive access to a large range of Western art history in one venue (13th–20th centuries).
- 2Desire for structured educational programs and outreach to schools and communities.
- 3Logistical access and scheduling (hours, ticketing, accessibility, and multilingual information) for diverse visitors.
Key Features
- 1Permanent collection with nearly 1000 works covering 13th to 20th centuries.
- 2Temporary exhibitions (e.g., Anna Weyant, Gaza through Their Eyes, Heinz Berggruen Collection).
- 3Membership program (Hazte Amigo) with annual pricing and benefits.
- 4Evening hours and special events (Noches Thyssen with Uber).
- 5Audioguides accessible on visitors' mobile devices; virtual visits and online resources.
Target Customer Industries
Client Results
- 1Enhanced cultural education and engagement with Western art history.
- 2Increased museum attendance and participation in exhibitions, events, and education programs.
- 3Access to both permanent and rotating collections, plus digital/virtual experiences.
Competitive Advantages
- 1Strategic location on the Paseo del Arte, creating a combined cultural itinerary with nearby museums.
- 2Unique combination of the Carmen Thyssen Collection and the Thyssen-Bornemisza permanent collection.
- 3Regularly updated with temporary exhibitions and special programs.
- 4Accessible visiting options: evening hours, Uber-linked events, audioguides, and virtual tours.
- 5Structured educational offerings for schools and community groups.
Key Benefits
Additional Product Information
Product Description
Madrid museum housing a comprehensive Western art collection from the 13th to the 20th century (nearly 1000 works), plus major temporary exhibitions, educational programs, a store, and accessibility features; part of the Paseo del Arte cultural corridor with connections to the Prado and Reina Sofía.
Target Market
Cultural visitors, tourists, students, educators, families, school groups, and supporters/members (Amigos) seeking enrichment through exhibitions, tours, and educational activities.
Unique Value Proposition
A premier Western art collection spanning centuries, augmented by renowned temporary exhibitions and the Carmen Thyssen Collection, all housed in a central Madrid location with extensive educational and accessibility resources.
Technical Requirements
Mobile-friendly audioguides; online ticketing; virtual tours and online content; accessible information in multiple languages (Spanish, English, Chinese, etc.).
Pricing Model
Tickets: 14€ for Collections + Temporary Exhibitions; 90€ per year for membership (70€ reduced / 30€ youth); Noches Thyssen con Uber offers free entry from 21:00 to 23:00; Sábados (Saturdays) offer free access to Carmen Thyssen Collection and Anna Weyant during 21:00–23:00 (museum hours may vary).
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