MyGov

Business Profile

Core Value Proposition

MyGov provides a platform for citizen engagement between Citizens and Government of India to drive growth and development through technology.

Target Customer

Indian citizens; state/UT governments and government departments; ministries; groups and communities participating in discussions, polls, blogs, campaigns, and pledges.

Key Differentiator

Official government-backed, NIC-hosted multi-channel engagement platform with integrated modules for discussions (Do Discuss), polls, blogs, campaigns, pledges, podcasts, and state/UT portals; broad reach across national and regional levels with accessibility features.

Implementation Timeline

Not specified in content

Pain Points

1Limited citizen participation in governance decision-making
2Difficulty sharing ideas and feedback with government across centralized channels
3Fragmented channels for engagement and feedback without a unified platform

Key Features

1Do Discuss (groups and discussions)
2Poll/Survey (public opinion polls)
3Blog (citizen stories and announcements)
4Campaigns (nationwide government campaigns and challenges)
5Pledges (commitments to initiatives)
6Podcast and Talk (informational content)
7MG Prime campaigns and digital engagement tools
8State/UT level MyGov portals and groups
9MyGov Pulse / Newsletters / Web access features
10Accessibility tools and screen-reader support

Target Customer Industries

Decision Makers

1Deputy Chief Minister
2IT Minister
3Web Information Manager
4Prime Minister Narendra Modi (referenced in content)
5Minister of Electronics and Information Technology

Client Results

1Citizen engagement metrics via discussions, polls, blogs, and campaigns
2Winner announcements for contests and campaigns
3Content (e.g., Mann Ki Baat updates and related media) disseminated through the platform

Competitive Advantages

1Official, government-backed platform (MeitY/NIC hosting) with formal governance
2Integrated engagement suite (discussions, polls, blogs, campaigns, pledges) in one portal
3State/UT level portals enabling localized participation and governance engagement
4Accessibility features (screen readers, high contrast, text size controls, etc.)
5Mobile app availability and broad multi-language interface (at header level)

Key Benefits

1Enhanced citizen participation in governance

2Centralized platform for feedback, ideas, and voluntary contributions

3National and state-level reach with diverse engagement formats

4Accessibility features and multi-channel content (blogs, podcasts, campaigns)

Additional Product Information

Product Description

A platform for citizen engagement towards good governance in India, enabling citizens to participate in governance through discussions, polls, campaigns, pledges, blogs, podcasts, and state-level portals.

Target Market

Indian citizens and government bodies seeking public engagement and citizen co-creation in governance

Unique Value Proposition

Official government-backed, NIC-hosted platform providing an integrated, multi-channel engagement ecosystem to connect citizens with the government and enable participatory governance at national and state levels.

Technical Requirements

Web portal with accessibility tools; requires JavaScript for full functionality; supports a mobile app for on-the-go engagement; screen reader compatibility is documented on a dedicated screen reader page.

Pricing Model

Not specified

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