MyHeritage

Business Profile

Core Value Proposition

MyHeritage provides a comprehensive platform for creating family trees, conducting genealogy research, and performing DNA testing to discover one's ancestry and ethnic background.

Target Customer

Individuals interested in exploring their family history, genealogy enthusiasts, and people looking to discover their ethnic roots.

Key Differentiator

MyHeritage offers the most affordable DNA tests on the market and provides access to an extensive database of 36.2 billion historical records for genealogy research.

Implementation Timeline

Customers can start seeing value immediately with features like Smart Matches and the ability to create family trees, and within days with DNA test results.

Pain Points

1Difficulty in tracing family history and building a family tree
2Need for discovering ethnic backgrounds and genetic heritage
3Challenge in accessing and utilizing historical records for genealogy research

Key Features

1DNA testing for ancestry and genetic insights
2Access to 36.2 billion historical records
3Family tree builder with easy import and export options
4Automatic Smart Matches and Record Matches for discovering new relatives
5Innovative features like Deep Nostalgia™ for animating photos

Target Customer Industries

Decision Makers

1Genealogist
2Family Historian

Client Results

1Discovery of newfound relatives
2Comprehensive understanding of one’s ethnic background
3Creation of extensive family trees tracing back several centuries

Competitive Advantages

1Affordable pricing for DNA tests
2Extensive and exclusive historical records
3Automated discovery features for ease of use

Key Benefits

1Affordable and comprehensive genealogy research tools

2Easy access to a large database of historical records

3Innovative features for enhancing and animating family photos

Case Studies & Success Stories

Building a family tree back to 1586

Case #1

Terence Reynolds from the United Kingdom managed to build a verified family tree of over 20,000 individuals tracing back to 1586 using MyHeritage.

Deep understanding of ancestors

Case #2

Daniel Jadran Maurice from Australia developed a much deeper understanding of his ancestors and their lives since joining MyHeritage in 2010.

Additional Product Information

Product Description

MyHeritage offers genealogy services including family tree building, access to historical records, and DNA testing for ancestry and genetic insights.

Target Market

Individuals interested in genealogy and discovering their family history.

Unique Value Proposition

MyHeritage stands out with its affordable DNA tests and a vast database of historical records, along with innovative features for personalizing genealogy research.

Technical Requirements

None specified.

Pricing Model

Offers a 14-day free trial with premium options for additional features and services.

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