NAACP
Business Profile
Core Value Proposition
NAACP provides advocacy, empowerment programs, and resources to end racial inequality and promote civil rights.
Target Customer
Individuals and organizations seeking racial justice, including NAACP members, volunteers, donors, and the Black community nationwide.
Key Differentiator
A historically established civil rights organization with nationwide reach and a multi-channel approach, including policy advocacy, litigation, empowerment programs (ACT-SO, scholarships, trainings), entertainment industry initiatives, and large-scale events (National Convention, Image Awards).
Implementation Timeline
Membership and donations provide immediate access to resources and action opportunities; advocacy campaigns align with election cycles (months to a year) and are informed by ongoing public policy work and litigation.
Pain Points
- 1Systemic racism and discrimination against Black Americans
- 2Threats to voting rights and access to the ballot
- 3Health disparities and inequitable access to healthcare
Key Features
- 1Membership and donation programs
- 2Advocacy & Litigation
- 3Policy & Legislation work
- 4Empowerment Programs (ACT-SO, Scholarships, Trainings)
- 5National Convention and Image Awards
Target Customer Industries
Decision Makers
- 1President and CEO
- 2Senior Vice President, NAACP Hollywood Bureau
- 3Vice President, NAACP Hollywood Bureau
Client Results
- 1Voter engagement and mobilization activities (e.g., 675,000 volunteer calls to Black voters in 2020; 10 battleground states reached in 2020).
- 230,000 volunteers recruited ahead of elections.
- 3300,000 young people participated in the NAACP ACT-SO Achievement Program.
Competitive Advantages
- 1Longstanding history and national network (116+ years of activity).
- 2Direct involvement in policy, legal advocacy, and public campaigns.
- 3Diverse initiatives spanning education, health, economy, entertainment, and youth development.
Key Benefits
Case Studies & Success Stories
NAACP Georgia State Conference v Raffensperger
Lawsuit challenging Georgia's SB 202 as discriminatory; argues it violates Section 2 of the Voting Rights Act and First/14th Amendments.
NAACP v. Florida Secretary of State
Lawsuit opposing S.B.90 restricting voting access and ballot drop boxes; argues violations of the Voting Rights Act, First/Fourteenth Amendments, and ADA.
Brnovich v. DNC (NAACP amicus)
NAACP submitted an amicus brief urging a broad interpretation of Section 2 to protect voting rights.
Additional Product Information
Product Description
A civil rights organization providing advocacy, empowerment programs, resources, and community mobilization to end racial inequality.
Target Market
Black Americans and allies seeking civil rights, NAACP members and supporters, voters, volunteers, and partner organizations nationwide.
Unique Value Proposition
A historic, nationwide civil rights leader delivering comprehensive, multi-channel advocacy, legal action, education, arts/entertainment collaboration, and youth development across the United States.
Technical Requirements
No explicit technical requirements; engagement occurs via NAACP.org (membership, donations, resources) and digital campaigns.
Pricing Model
Donation options include a monthly gift starting at $19 (with suggested tiers: $19, $25, $50, $75, $150, $228, $1000, or Other).
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