NAMI (National Alliance on Mental Illness)

Business Profile

Core Value Proposition

National Alliance on Mental Illness (NAMI) provides mental health support, education, and advocacy.

Target Customer

{"Individuals with Mental Illness","Family Members and Caregivers","Kids, Teens, and Young Adults","Maternal & New Parent Mental Health","Veterans & Active Duty","Identity and Cultural Dimensions (including Hispanic/Latinx communities; Spanish-language resources available)","Frontline Professionals"}

Key Differentiator

Nation’s largest grassroots organization for people affected by mental illness with a nationwide network of 700+ state organizations and affiliates and a dedicated HelpLine.

Implementation Timeline

Value is available immediately via the HelpLine (phone/text/email). Community programs, events, and affiliate-based resources are ongoing and participation timelines vary (weeks to months depending on program).

Pain Points

1Need for immediate access to mental health information and crisis support
2Need for education and resources about mental illness for diverse communities
3Need for advocacy and policy action to improve mental health services and reduce stigma

Key Features

1NAMI HelpLine (phone 1-800-950-6264, text 'NAMI' to 62640, email) with crisis support guidance
2Local NAMI state and local affiliates for in-person and community-based support
3Support Groups, Publications, and Educational Resources
4Podcasts, Webinars, and Video Resource Library
5Advocacy Actions, Policy Platform, and Public Policy Reports
6NAMI Walks and NAMICon (events for awareness, fundraising, and community engagement)
7NAMI on Campus and other community programs

Target Customer Industries

Decision Makers

1NAMI HelpLine Specialist

Client Results

1More than 170,000 advocacy actions taken by NAMI advocates
2More than 650 state and local affiliates nationwide
393% of HelpLine users surveyed would recommend the HelpLine to someone else
4HelpLine provides information and support to tackle challenges; 988 crisis service available 24/7

Competitive Advantages

1Largest nationwide grassroots mental health organization
2Extensive network of local affiliates and volunteers
3Accessible HelpLine and 988 crisis service
4Diverse programs and resources (education, support, advocacy, events)

Key Benefits

1Access to support, education, and resources for mental health concerns

2Crisis and non-crisis help via the HelpLine and 988 service

3Community and family involvement through local affiliates and events

4Advocacy for policy changes and stigma reduction

Additional Product Information

Product Description

A nonprofit, nationwide grassroots organization dedicated to supporting people affected by mental illness through education, advocacy, and direct resources such as the HelpLine and local affiliate networks.

Target Market

Individuals affected by mental illness, their families and caregivers, youth and young people, new parents, veterans, frontline professionals, and Spanish-speaking/Hispanic/Latinx communities seeking culturally aware resources

Unique Value Proposition

A large-scale grassroots network offering free, accessible support and education across the U.S., backed by local affiliates, a HelpLine, and high-visibility advocacy efforts.

Technical Requirements

No specific technical requirements noted; resources are accessible via phone, text, email, and online content.

Pricing Model

Donations and fundraising are encouraged (no pricing for services indicated); events and campaigns (e.g., NAMIWalks, NAMICon) are fundraising and awareness activities.

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