Business Profile
National Gallery provides free general admission to its collection and public spaces, with paid exhibitions, supported by memberships, donations, and educational programs to engage the widest possible audience.
{"General public","Families","School groups (primary and secondary, including SEND programs)","Educators and students","Museum members","Donors and philanthropists"}
Home to a world-class collection of European paintings with universal access (free admission), extensive learning programs (Roden Centre for Creative Learning), and a mix of free and ticketed exhibitions, plus digital and in-person experiences that deepen engagement.
Value is accessible immediately upon visit (free admission, open daily), with ongoing benefits from memberships, regular exhibitions, and digital experiences
National Gallery fundraising appeals (NG200) and donor support contributed to securing the painting for public display, illustrating how philanthropy helps preserve and share key works for everyone, forever.
The National Gallery is a free-to-visit public art museum in Trafalgar Square, London, housing a premier collection of European paintings, with paid exhibitions, memberships, and extensive educational and digital offerings.
General public, students, educators, families, schools, donors, and art enthusiasts seeking access to a premier European art collection and learning programs
Free access to an unparalleled European painting collection combined with robust education programs, family-friendly spaces, and innovative digital experiences that engage broad audiences while supporting the arts through philanthropy
Visitor information includes step-free entrances and accessibility details; free WiFi; audio guides; Smartify app availability; photography allowed for personal use unless signs indicate otherwise; cloakroom services with a fee; detailed travel and accessibility guidance available on the site
General admission is free; exhibitions may require tickets; memberships provide additional benefits; donations are encouraged (Gift Aid available); fundraising campaigns (e.g., NG200) support future programs and acquisitions
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