National Human Genome Research Institute (NHGRI)

Business Profile

Core Value Proposition

National Human Genome Research Institute (NHGRI) provides authoritative information and resources on genomics research, education, and health.

Target Customer

Researchers in genomics, health professionals, educators, students, patients and families, policymakers, and the general public seeking genomics information and educational resources.

Key Differentiator

Official government-backed source with comprehensive, multi-format educational resources and up-to-date genomics information, including disease genetics, clinical genomics, teaching tools, and public-facing explanations.

Implementation Timeline

Immediate access to resources and content; value realized upon exploring materials with ongoing updates

Pain Points

1Difficulty understanding genomics concepts and how they impact health
2Need for reliable, accessible educational resources for patients, students, educators, and professionals
3Desire for current information on policy issues and societal implications of genomics from a trusted source

Key Features

1Educational Resources: fact sheets, infographics, timelines, Talking Glossary of Genetic Terms, Genomics Teaching Tools, GenomeEd repository
2For Health Professionals: Healthcare Provider Genomics Education Resources, Genetic Disorders for Health Professionals
3For Educators: Genomics in the Classroom, 15 Ways Genomics Influences Our World, outreach materials
4Public-facing genomics education: Introduction to Genomics, What’s a Genome, How genomics affects health
5News, research highlights, and strategic content: News Releases, Research at NHGRI, Strategic Vision, policy coverage

Target Customer Industries

Decision Makers

1Director of the Division of Genome Sciences

Client Results

1Improved genomic literacy among diverse audiences
2Better understanding of genomics and its health implications
3Informed health decisions and increased engagement with genomic education

Competitive Advantages

1Credible, government-backed information
2Comprehensive, multi-format educational resources (fact sheets, glossary, teaching tools, GenomeEd)
3Audience-specific materials for health professionals, educators, and the public
4Connection to major genomic initiatives and policy discussions

Key Benefits

1Credible, up-to-date genomics information

2Diverse educational resources for multiple audiences

3Health-professional and educator-focused materials

4Accessible explanations of genomics concepts and health impacts

Case Studies & Success Stories

Multidrug-resistant pathogens living on skin spread in nursing homes

Case #1

Using DNA sequencing, NIH researchers traced the spread of pathogens with resistance to antibiotics and antifungal medicines among nursing home residents.

Additional Product Information

Product Description

NHGRI funds and conducts genomics research and provides educational resources and information about genomics and its health implications.

Target Market

Researchers, health professionals, educators, students, patients and families, policymakers, and the general public seeking genomics information and education.

Unique Value Proposition

Official, comprehensive genomics information and education hub from a U.S. government institute, with diverse resources tailored for professionals, educators, and the public.

Technical Requirements

No specific software required; resources are accessible via standard web browsers

Pricing Model

Not specified in the content

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