National Library of Australia (NLA)

Business Profile

Core Value Proposition

National Library of Australia provides access to millions of physical items and billions of digital records about Australia and Australians.

Target Customer

Researchers, students, educators, genealogists, librarians, and members of the public seeking access to Australian collections and Trove/digital records.

Key Differentiator

Largest national library with integrated discovery (Trove), publishing arm (NLA Publishing), National edeposit and Prepublication Data Service, and partnerships with libraries across Australia.

Implementation Timeline

Digital collections accessible immediately online; planning for physical visits based on opening hours and venue planning

Pain Points

1Difficulty locating and accessing dispersed Australian collections in both physical and digital form.
2Need for authoritative research guides and assistance to conduct thorough research.
3Access to family history and genealogy resources when researching Australian ancestry.

Key Features

1Catalogue and Trove discovery for research and exploration
2Online access to digital records and collections
3NLA Publishing for books and scholarly works
4Research guides and resources to support investigations
5Family history and education resources (Digital Classroom, Schools and teachers) and on-site exhibitions

Target Customer Industries

Client Results

1Immediate access to digital collections; on-site access to physical materials during library visits
2Support for scholarly research, education, and genealogical research
3Engagement through exhibitions and events

Competitive Advantages

1National scope and authority; vast physical and digital collections
2Integrated discovery via Trove and online services
3Publishing arm and national edeposit program
4Active engagement through exhibitions and events

Key Benefits

1Extensive physical and digital collections

2Centralized research support and resources

3Accessible online discovery and in-person access

4Educational resources and school programs

5Engaging exhibitions and public events

Additional Product Information

Product Description

Australia's national library, collecting, protecting, and providing access to millions of physical items and billions of digital records about Australia and Australians, with services including Trove, NLA Publishing, and research support.

Target Market

Researchers, students, educators, genealogists, librarians, and members of the public

Unique Value Proposition

A national, authoritative repository and discovery platform with expansive physical and digital collections, supported by publishing, archival deposits, and public programming.

Technical Requirements

Not specified in content

Pricing Model

Not specified

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