National Museum of Asian Art
Business Profile
Core Value Proposition
[National Museum of Asian Art] provides free admission and access to exhibitions, education programs, research resources, and digital experiences focused on Asian art and cultures.
Target Customer
K–12 students, educators, researchers, families, general public, and international audiences; visitors planning on-site or virtual experiences
Key Differentiator
Two-building museum (The Freer Gallery of Art and the Arthur M. Sackler Gallery) functioning as one institution within the Smithsonian, with a mission to place masterworks of Asian art in dialogue with history and the American collection; ongoing fundraising and public engagement initiatives (Second Century Campaign); strong emphasis on education, research, and digital experiences
Implementation Timeline
Immediate value through on-site admission (Always free) and online/digital experiences; exhibitions have defined date ranges (e.g., current exhibitions with dates) and regular programming
Pain Points
- 1Need for accessible, free admission to world-class Asian art and culture
- 2Access to educational resources and programs for schools, educators, and researchers
- 3Ways to explore Asian art beyond physical visits through digital experiences and online exhibitions
Key Features
- 1Current, upcoming, and online exhibitions
- 2Extensive education resources (Field Trips, Professional Development, Educator Resources, Family Activities, Research Resources)
- 3Digital experiences (Video, Audio, Interactives, Online Exhibitions, Google Arts & Culture integration)
- 4The Collections and Archives search portal and thematic explorations (colors, materials, techniques, themes)
- 5Visitor information including hours, accessibility, map, directions, and free admission
Target Customer Industries
Decision Makers
- 1Director
Client Results
- 1Increased access to a broad spectrum of Asian art spanning from the Neolithic period to today
- 2Enhanced learning and research opportunities for students, educators, and scholars
- 3Public engagement and cultural education through on-site and digital experiences
Competitive Advantages
- 1Free admission to all visitors
- 2 Smithsonian backing and credibility
- 3Comprehensive, long-running collection spanning ancient to contemporary Asia
- 4Dual-building museum (Freer Gallery and Sackler Gallery) under one umbrella
- 5Robust digital offerings and extensive educational resources
Key Benefits
Additional Product Information
Product Description
Smithsonian institution comprising the Freer Gallery of Art and the Arthur M. Sackler Gallery, dedicated to preserving, exhibiting, researching, and interpreting Asian art and cultures; offers exhibitions, education resources, research libraries/archives, and digital experiences
Target Market
Public visitors, students, educators, researchers, families, and digital/remote audiences seeking cultural education and engagement with Asian art
Unique Value Proposition
A two-building Smithsonian museum dedicated to Asian art, providing free admission, extensive collections, and integrated education, research, and digital programs that connect Asia with America and the world
Technical Requirements
Not specified in content
Pricing Model
Admission is always free
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