National Museums Liverpool
Business Profile
Core Value Proposition
National Museums Liverpool provides free access to a network of museums and galleries in Liverpool, offering diverse cultural experiences with ongoing exhibitions and events.
Target Customer
General public and visitors to Liverpool, including families and culture enthusiasts seeking historical, artistic, and scientific experiences; potential educators and students seeking learning opportunities.
Key Differentiator
Free admission across multiple venues in one organization, plus a broad suite of venues (Museum of Liverpool, World Museum, International Slavery Museum, Maritime Museum, Walker Art Gallery, Sudley House, Lady Lever Art Gallery) and a calendar of exhibitions and events.
Implementation Timeline
Value is realized immediately for free general visits; specific exhibitions (e.g., Treasure: History Unearthed) run within defined dates (13 Sep 2025 – 29 Mar 2026) and require tickets for access.
Pain Points
- 1Cost barrier to cultural experiences is removed due to free entry.
- 2Need for easy access to a range of cultural experiences across multiple venues in one network.
- 3Access to both permanent collections and ticketed special exhibitions within a single ecosystem.
Key Features
- 1Free admission to museums and galleries (general visits).
- 2Multiple venue network with diverse collections (Museum of Liverpool, World Museum, International Slavery Museum, Maritime Museum, Walker Art Gallery, Sudley House, Lady Lever Art Gallery).
- 3Special exhibitions and events (e.g., Treasure: History Unearthed) with ticketed access.
- 4Venue hire options for events and rentals.
- 5Online engagement tools (email signup, information on tickets, hours, and events).
Target Customer Industries
Decision Makers
- 1Director (National Museums Liverpool) — estimated
- 2Head of Venues/Commercial Operations — estimated
- 3Education Manager — estimated
- 4Marketing/Communications Manager — estimated
Client Results
- 1Increased visitor numbers through free entry and varied venues.
- 2Enhanced community engagement with broad cultural programming and events.
- 3Higher attendance at ticketed exhibitions (e.g., Treasure: History Unearthed) and targeted communications via email/newsletter channels.
Competitive Advantages
- 1No general entry cost for visitors across the network.
- 2Unified access to seven venues under one organization.
- 3Diverse range of cultural offerings (history, art, science, archaeology) with both free and ticketed experiences.
- 4Opportunity for venue hire and event hosting.
Key Benefits
Additional Product Information
Product Description
A network of seven museums and galleries in Liverpool offering free-to-visit exhibitions and collections, with additional ticketed exhibitions and events at select venues.
Target Market
Public visitors to Liverpool and regional/tourist audiences seeking cultural, historical, and artistic experiences; educators and schools seeking learning opportunities.
Unique Value Proposition
Free access to a diverse, multi-venue cultural network in Liverpool, supplemented by ticketed special exhibitions and event spaces.
Technical Requirements
No specific technical requirements noted beyond standard website and ticketing information; general web presence with hours, venues, and event details.
Pricing Model
General admission is free; some exhibitions require paid tickets (e.g., Treasure: History Unearthed) with bookable tickets.
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