National Parks Board (NParks)
Business Profile
Core Value Proposition
National Parks Board (NParks) provides access to Singapore's parks and nature experiences, biodiversity resources, park-connectors network, and related services to support living in a City in Nature.
Target Customer
Singapore residents and visitors seeking parks, nature recreation, biodiversity information, and educational programs; learners and educators; volunteers and donors; professionals in landscape and urban planning/green infrastructure.
Key Differentiator
Integrated city-in-nature mission with a nationwide park system, Park Connector Network (PCN), biodiversity portals and learning resources, plus community engagement and government-backed credibility.
Implementation Timeline
Not specified; value is available immediately through park access, app routing, and online resources
Pain Points
- 1Difficulty finding a park or park connector that fits specific needs
- 2Unclear or variable information on park hours, top activities, and etiquette
- 3Limited access to biodiversity data, conservation resources, and community engagement opportunities
Key Features
- 1Find a park or park connector and plan a visit with hours and top activities
- 2Parks and nature reserves etiquette and dos/don’ts, including drone, smoking, and safety rules
- 3Extensive learning and biodiversity resources (Flora & Fauna Web, BIOME, TreesSG, GardeningSG, etc.) and learner programs
- 4Park Connector Network (PCN) trails and PCN trails overview with recommended routes
- 5Community and funding programs (Friends of the Park, Garden City Fund) and volunteer opportunities
Target Customer Industries
Client Results
- 1Increased access to nature and recreational spaces for residents and visitors
- 2Enhanced biodiversity knowledge and conservation through learning resources and portals
- 3Strong community involvement, volunteering, and funding support for conservation
- 4Clear rules and guidelines to protect wildlife and park ecosystems
Competitive Advantages
- 1Government-backed, nationwide park network with official information and hours
- 2Rich set of biodiversity and learning portals and resources
- 3Active community involvement and funding options
- 4Comprehensive etiquette and safety guidelines for safe park visits
Key Benefits
Additional Product Information
Product Description
Singapore government agency that manages parks, biodiversity, and related services; aims to transform Singapore into a City in Nature through nature conservation, greenery, recreation, and veterinary care; provides park directories, park hours, etiquette, and learning resources.
Target Market
Residents and visitors of Singapore seeking parks and nature experiences; educators and learners; volunteers and donors; professionals in landscape and urban greenery sectors
Unique Value Proposition
A government-backed, all-in-one ecosystem for parks, biodiversity data, education, and community involvement integrated through a nationwide park network and learning resources
Technical Requirements
Access to NEAR mobile app for park connector routing; reliance on .gov.sg websites and secure HTTPS; general internet access
Pricing Model
Not disclosed
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