National Today
Business Profile
Core Value Proposition
National Today provides tracking of holidays and cultural moments to enable brands and media partners to plan promotions, events, and content around these dates.
Target Customer
{"Businesses","Journalists","Brands","Influencers"}
Key Differentiator
Comprehensive, centralized calendar of holidays with daily and upcoming views, gifts/gift guides, and integrated monetization options (Sponsor a Holiday, Data Licensing), plus a large audience base (10,000,000+ happy users).
Implementation Timeline
Immediate access via a web platform; sponsorship and data licensing options are available on the site, with value realization likely as campaigns align with upcoming holidays.
Pain Points
- 1Finding timely holidays and celebration ideas for campaigns and content
- 2Accessing reliable holiday data for licensing or sponsorship
- 3 Coordinating promotions and content across multiple holidays from a single source
Key Features
- 1Today/Upcoming Today holiday calendars
- 2View Today's Holidays, Upcoming Holidays, Gifts & Gift Guides
- 3Promote an Event, Sponsor a Holiday, Data Licensing
- 4Audience-specific sections: For Businesses, For Journalists, For Brands, For Influencers
- 5Reminders, News, Videos, FAQs, and other resources
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Brand Manager
- 3Content Strategist
- 4CMO
- 5PR Manager
Client Results
- 1Access to a broad library of holidays to inform promotions and campaigns
- 2Potential for increased engagement through timely holiday content
- 3Monetization opportunities via sponsorship and data licensing of holiday data
Competitive Advantages
- 1Extensive global holiday coverage with daily and upcoming views
- 2Multiple monetization channels (Sponsor a Holiday, Data Licensing)
- 3Dedicated audience channels for Businesses, Journalists, Brands, and Influencers
- 4Proven scale and engagement demonstrated by 10,000,000+ users
Key Benefits
Additional Product Information
Product Description
A web-based platform that tracks holidays and cultural moments and provides ideas for promotions, deals, local events, and content, with sponsorship and data licensing options for businesses and creators.
Target Market
Businesses, journalists, brands, and influencers seeking to align marketing, content, and promotions with holidays and cultural moments
Unique Value Proposition
The most comprehensive cultural calendar with built-in promotion and monetization channels (sponsorship and data licensing) used by a large, diverse audience.
Technical Requirements
Web access via a browser; platform-specific features exist on the site (no external tech requirements specified)
Pricing Model
Pricing and exact terms are not disclosed in the provided content; sponsorship and data licensing options exist
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