Neustar Marketing Solutions
Business Profile
Core Value Proposition
Neustar Marketing Solutions provides marketing solutions to help brands connect with people in trusted, meaningful ways, now part of TransUnion's TruAudience platform.
Target Customer
Businesses and marketing teams seeking enhanced audience targeting, trusted customer connections, and integrated marketing data solutions (across industries such as Finance, Healthcare, Retail / E-Commerce, Public Sector, and Media).
Key Differentiator
Integrated into TransUnion's unified B2B portfolio as TruAudience, with Neustar Marketing Solutions now represented within the TruAudience suite for marketing, alongside TruValidate (fraud) and TruContact (communications).
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Difficulty establishing trusted connections between brands and individuals
- 2Limited ability to target and measure marketing with trusted data
- 3Fraud risk and identity verification challenges in marketing and communications
Key Features
- 1TruAudience-based marketing solutions (Neustar Marketing Solutions) integrated under TransUnion
- 2TruValidate fraud solutions
- 3TruContact communications solutions
Target Customer Industries
Client Results
- 1Improved trusted connections between brands and people
- 2Enhanced audience targeting and marketing effectiveness
- 3Reduced fraud risk in marketing and communications activities
Competitive Advantages
- 1Access to TransUnion's unified B2B portfolio and TruAudience ecosystem
- 2Combination of marketing, fraud, and communications capabilities in one suite
- 3Brand credibility and reach through the TransUnion ecosystem
Key Benefits
Additional Product Information
Product Description
Marketing Solutions by Neustar, now part of TransUnion TruAudience; part of a broader TruAudience, TruValidate, and TruContact product family
Target Market
Businesses across Finance, Healthcare, Retail / E-Commerce, Public Sector, and Media seeking improved marketing effectiveness and trusted connections
Unique Value Proposition
Trusted connections at moments that matter, delivered through an integrated set of solutions within TransUnion's TruAudience platform
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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