Neustar Marketing Solutions

Business Profile

Core Value Proposition

Neustar Marketing Solutions provides marketing solutions to help brands connect with people in trusted, meaningful ways, now part of TransUnion's TruAudience platform.

Target Customer

Businesses and marketing teams seeking enhanced audience targeting, trusted customer connections, and integrated marketing data solutions (across industries such as Finance, Healthcare, Retail / E-Commerce, Public Sector, and Media).

Key Differentiator

Integrated into TransUnion's unified B2B portfolio as TruAudience, with Neustar Marketing Solutions now represented within the TruAudience suite for marketing, alongside TruValidate (fraud) and TruContact (communications).

Implementation Timeline

Not specified in the provided content

Pain Points

1Difficulty establishing trusted connections between brands and individuals
2Limited ability to target and measure marketing with trusted data
3Fraud risk and identity verification challenges in marketing and communications

Key Features

1TruAudience-based marketing solutions (Neustar Marketing Solutions) integrated under TransUnion
2TruValidate fraud solutions
3TruContact communications solutions

Target Customer Industries

Client Results

1Improved trusted connections between brands and people
2Enhanced audience targeting and marketing effectiveness
3Reduced fraud risk in marketing and communications activities

Competitive Advantages

1Access to TransUnion's unified B2B portfolio and TruAudience ecosystem
2Combination of marketing, fraud, and communications capabilities in one suite
3Brand credibility and reach through the TransUnion ecosystem

Key Benefits

1Trusted customer connections

2Enhanced audience targeting and measurement

3Fraud risk reduction through integrated verification

4Improved customer communications

Additional Product Information

Product Description

Marketing Solutions by Neustar, now part of TransUnion TruAudience; part of a broader TruAudience, TruValidate, and TruContact product family

Target Market

Businesses across Finance, Healthcare, Retail / E-Commerce, Public Sector, and Media seeking improved marketing effectiveness and trusted connections

Unique Value Proposition

Trusted connections at moments that matter, delivered through an integrated set of solutions within TransUnion's TruAudience platform

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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