New York Red Bulls
Business Profile
Core Value Proposition
New York Red Bulls provides professional MLS soccer experiences and fan engagement through matches, a modern stadium, memberships, and media access.
Target Customer
Soccer fans and supporters in the New York metropolitan area, members of the club, youth players and families in the Red Bulls Academy, and corporate partners seeking sponsorship opportunities.
Key Differentiator
Features include the 25,000-seat Sports Illustrated Stadium with close-to-field viewing (front row fans approximately 21 feet from touchlines), MLS Season Pass on Apple TV with no blackouts, a dedicated mobile app for tickets and concessions, and a range of membership options plus diverse events (stadium concerts, HS rivalries, and partner programs).
Implementation Timeline
Not explicitly specified in the content; references to ongoing and upcoming seasons (e.g., 2025, 2026) suggest year-to-year engagement and events.
Pain Points
- 1Need for full-season access to all MLS matches without blackout restrictions.
- 2Desire for premium, exclusive fan experiences and membership benefits.
- 3Need for convenient, mobile-friendly ticketing, concessions, and event management.
Key Features
- 1MLS Season Pass on Apple TV with no blackouts
- 2Red Membership and Premium Membership options
- 3The New York Red Bulls mobile app for tickets, concessions, and account management
- 4Sports Illustrated Stadium as home venue with multi-use events (soccer, concerts, high school rivalries)
- 5SI Fan Experiences and Club Memberships (Club SI, etc.)
Target Customer Industries
Client Results
- 1Club SI Memberships Sold Out for the 2025 MLS Season (indicating strong demand for premium fan experiences).
Competitive Advantages
- 1No blackout MLS Season Pass access (wide viewing rights across matches).
- 2Proximity-focused stadium design (front-row-like sightlines with fans close to touchlines).
- 3Integrated digital ecosystem (mobile app for tickets/concessions and MLS Season Pass on Apple TV).
- 4Diverse event opportunities beyond soccer (concerts, HS rivalries, and partner initiatives).
Key Benefits
Additional Product Information
Product Description
Professional MLS soccer club with a modern home stadium, a youth academy, membership programs, digital ticketing and fan experiences, and media/publisher-aligned outreach.
Target Market
Soccer fans and families, youth players and academy participants, and corporate partners/sponsors seeking fan engagement opportunities.
Unique Value Proposition
An integrated sports and fan-engagement platform combining top-tier MLS soccer, a premier stadium experience, flexible membership options, and digital access (app + MLS Season Pass) to broaden and deepen fan participation.
Technical Requirements
MLS Season Pass requires a compatible Apple TV device or app; The New York Red Bulls app is available on iOS and Android for tickets, concessions, and account management.
Pricing Model
Pricing details not disclosed in the content; products include Season Tickets, Group Tickets, Premium Seating, Red Membership, and Club SI experiences.
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