NewsBlur

Business Profile

Core Value Proposition

NewsBlur provides a personal news reader bringing people together to talk about the world.

Target Customer

Individual readers and groups who want to read, tailor, and discuss news, using features like training filters, blurblogs, and public/private sharing.

Key Differentiator

Cross-platform apps (iOS, macOS, Android) with a strong emphasis on trainable personalization, social blurblogs, and multiple reading layouts (Feed, Original, Story, Text) plus real-time updates.

Implementation Timeline

Not specified in content.

Pain Points

1Too much noise and irrelevant content; need to train to tailor feeds.
2Difficulty reading across many sites and formats; desire for flexible reading views and fast search.
3Desire to share and discuss stories with friends; need social features and bookmarks.

Key Features

1Multiple reading views: Feed, Original, Story, and Text.
2Trainable preferences with a 'Train This Story' feature, like/dislike, and tags.
3Blurblog for sharing stories publicly or with friends.
4Full-text search across subscriptions and saved stories; saved searches and tagging.
5Native apps for iOS, macOS, and Android; integration with third-party apps and services; IFTTT support; real-time updates.

Target Customer Industries

Client Results

1Increased relevance of stories through personalized training; users see more of what they like and less of what they don't.
2Ability to share and discuss news via blurblogs and public/private shares; cross-device synchronization.

Competitive Advantages

1First-class cross-platform apps and a polished user experience across web, iOS/macOS, and Android.
2Strong emphasis on user training to tailor feeds and reduce noise.
3Social features with Blurblogs and real-time updates across sessions.
4Wide reading layouts and views (Original/Story/Text) to match how users want to consume content.

Key Benefits

1Personalized, trainable feed that surfaces stories aligned with user interests.

2Social sharing through Blurblogs and public/private sharing.

3Multi-view reading experience and full-text search across feeds.

4Cross-platform native apps with real-time synchronization.

Additional Product Information

Product Description

NewsBlur is a personal news reader that helps people read, train, and discuss the news, with features like training filters, blurblogs, and cross-platform apps.

Target Market

Readers who want to customize their news experience, share with friends, and manage large numbers of feeds across devices.

Unique Value Proposition

A social, trainable RSS/news reader with real-time sync, blurblogs, and cross-platform apps, offering multiple reading layouts and full-text search.

Technical Requirements

Server: Django, Celery, RabbitMQ, MongoDB, PostgreSQL, Redis, Node. Client: jQuery, Backbone.js, Underscore.js. Real-time story updates and pub/sub mentioned.

Pricing Model

Free access on web, iPad/iPhone, and Android. Premium available: Free Account $36/year; Premium Subscription $99/year; Premium Archive Subscription (price not specified). Site supports up to 64, 1,000, or unlimited sites depending on plan.

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