Newsela platform
Business Profile
Core Value Proposition
Newsela provides a content and assessment platform to unlock student motivation, inspire teachers, and drive long-lasting learning outcomes.
Target Customer
K-12 teachers, school administrators, district leaders, literacy coaches
Key Differentiator
AI-powered Luna teaching assistant; real-time rubric-aligned writing feedback; 18,000+ differentiated texts and videos from 175 providers; cross-curricular coverage (ELA, Social Studies, STEM); integration of real-world multimedia (primary sources, videos); classroom-ready content with standard alignment
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty engaging all students and sustaining motivation in literacy and content-area instruction
- 2Challenge differentiating instruction to meet diverse learner needs at scale
- 3Limited access to timely feedback and real-time assessment data to guide instruction
Key Features
- 1Library of 18,000+ differentiated texts and videos from 175 providers
- 2AI-powered, rubric-aligned real-time writing feedback
- 3Luna AI assistant for lesson planning, activity design, and text differentiation
- 4Cross-curricular product suite (Newsela ELA, Newsela Social Studies, Newsela STEM) and Formative for assessment
- 5Access to primary sources, biographies, current events, and interactive multimedia; standards-aligned content
Target Customer Industries
Decision Makers
- 1Director of Teaching and Learning and Innovative Projects
- 2Literacy Coach
- 37th Grade ELA Teacher
Client Results
- 1East Orange School District: teachers can find content to engage students and differentiate texts for rich conversations
- 2Dry Creek Joint Elementary School District: real-time assessment visibility enables quick intervention when students struggle
- 3Benjamin Banneker Academy: high-quality, rubric-based feedback supports writing improvement
Competitive Advantages
- 1Luna AI-powered teaching assistant for planning, activity design, and text differentiation
- 2Real-time, rubric-aligned writing feedback
- 3Extensive differentiated content library (18,000+ texts) from 175 providers
- 4Cross-curricular coverage across ELA, Social Studies, and STEM
- 5Integrated formative assessment and data-driven teaching insights
Key Benefits
Case Studies & Success Stories
East Orange School District (NJ) – Director of Teaching and Learning and Innovative Projects
Using Newsela to find content that engages students and differentiates texts for rich conversations.
Dry Creek Joint Elementary School District (CA) – 7th Grade ELA Teacher
Real-time assessment visibility with Formative enabling quick intervention when students struggle.
Benjamin Banneker Academy (NJ) – Literacy Coach
Praises high-quality, rubric-based writing feedback from Newsela Writing that supports writing improvement.
Additional Product Information
Product Description
Newsela offers a content and assessment platform with cross-curricular products (ELA, Social Studies, STEM), Formative assessment, AI-powered writing feedback, and Luna, an AI assistant, plus a library of differentiated texts and multimedia.
Target Market
K-12 schools and districts in the United States; educators and administrators in US classrooms
Unique Value Proposition
A single, differentiated, standards-aligned platform that unifies content across ELA, Social Studies, and STEM with real-time assessment, actionable insights, and AI-powered support (Luna), enabling teachers to engage students and accelerate learning.
Technical Requirements
Not specified
Pricing Model
Not specified
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