Nexstar Media Group
Business Profile
Core Value Proposition
Nexstar Media Group provides local broadcasting and digital media content along with multi-platform advertising opportunities across its 200+ stations in 116 markets and its digital properties to help advertisers reach audiences nationwide and locally.
Target Customer
Advertisers, brands, and local businesses seeking local, multi-platform marketing opportunities; media buyers and agencies; national brands looking to reach local markets.
Key Differentiator
Largest local broadcasting group in the U.S. with more than 200 owned or partner stations in 116 markets reaching about 220 million people, plus a substantial digital portfolio (138 local websites and 229 local mobile apps) and 316,000+ hours of programming produced annually.
Implementation Timeline
Not specified
Pain Points
- 1Need to reach broad local audiences across multiple screens (TV and digital) with consistent messaging.
- 2Desire for integrated, multi-platform marketing opportunities across local markets.
- 3Need access to trusted, locally-produced news, sports, and entertainment content to engage audiences.
Key Features
- 1Extensive broadcast footprint: 200+ owned or partner stations in 116 markets.
- 2Large programming slate: 316,000+ hours of local and national content produced annually.
- 3Robust digital presence: 138 local websites and 229 local mobile apps.
- 4Multi-platform advertising opportunities across television and digital platforms.
- 5National reach combined with local content focus for targeted campaigns.
Target Customer Industries
Client Results
- 1Reach nearly 39% of U.S. households (as described), and 220 million people reached.
- 2Broad audience scale across 116 markets with local programming.
- 3Extensive content production supporting audience engagement and advertiser value.
Competitive Advantages
- 1Largest local broadcasting group in the U.S. with wide market footprint.
- 2Combined local video content and digital portfolio for cross-screen campaigns.
- 3Trusted local news, sports, and entertainment programming to build audience trust.
- 4Extensive production capabilities and a large library of content.
Key Benefits
Additional Product Information
Product Description
Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually.
Target Market
Advertisers, brands, and local businesses seeking local, multi-platform advertising across TV and digital properties; media buyers and agencies; national brands with local market reach.
Unique Value Proposition
Unrivaled combination of expansive local TV station reach with a strong digital portfolio, enabling cross-screen advertising across 116 markets and local communities.
Technical Requirements
Not disclosed
Pricing Model
Not disclosed
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