Business Profile
NFL Heritage Program (Houston Texans participation) provides players with a platform to celebrate diverse international roots by displaying flag decals on helmets and engaging fans through practices, games, and community events.
Texans fans and the broader NFL audience; community members interested in heritage and diversity; players and team staff.
Eight Texans players participate representing multiple nations, with international flag decals worn on helmets as part of the NFL Heritage Program, combined with storytelling and fan engagement around heritage.
Implementation and visibility occur during the current season, with flags displayed throughout practices, games, and related community events for the month.
Eight Houston Texans players participate in the NFL Heritage Program, wearing international flag decals on helmets and displaying flags during practices, games, and community outreach events to celebrate roots and diversity.
NFL Heritage Program initiative that allows players to wear international flag decals on helmets to celebrate heritage and generate storytelling opportunities; Texans support this through displays during practices, games, and community outreach.
Texans fans and the broader NFL audience; communities connected to players' heritage; sponsors and partners interested in diversity initiatives
Official NFL heritage representation with direct player involvement and team storytelling, enabling visible celebration of players' cultural roots on gameday and beyond
Helmet decals with international flags; participation in practices, games, and community outreach events during the season
Not disclosed
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