NHK Publishing online store (NHK出版公式EC)
Business Profile
Core Value Proposition
[NHK Publishing] provides access to NHK-published books, language texts, and digital content via its official ecommerce site, including physical books, digital editions, and audio content.
Target Customer
General readers and learners in Japan; NHK Publishing digital content users; educators; bookstores (via retailer page).
Key Differentiator
Offers integrated access to physical books, language textbooks (NHKテキスト), audio content, and digital content bundles within a single official store, with login, cart, and order history support.
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Difficulty locating official NHK Publishing titles and digital content in one place.
- 2Managing orders and accessing digital content after purchase.
- 3Unclear or varied information on shipping, payment, and returns.
Key Features
- 1Online storefront with login, cart, and order history.
- 2Search by product name, product number, or content type.
- 3Digital content options including text electronic editions and audio downloads (音声ダウンロードチケット).
- 4Regular new releases and campaigns (新刊案内・キャンペーン).
- 5Retailer page for bookstores and dedicated customer support.
Target Customer Industries
Competitive Advantages
- 1Official NHK Publishing content provider with both physical and digital formats.
- 2Digital content options (audio, electronic texts) integrated into the store.
- 3Customer support access and clear self-service information (FAQ, help center).
Key Benefits
Additional Product Information
Product Description
Official ecommerce platform for NHK Publishing, selling books, language texts, magazines, goods, and digital content; includes features like login, cart, and order history.
Target Market
General readers, language learners, educators, and bookstores seeking NHK Publishing products.
Unique Value Proposition
Official NHK Publishing platform that consolidates physical titles and digital content (including audio and electronic editions) in one place with standard ecommerce features.
Pricing Model
Not specified in the provided content; mentions campaigns and promotions
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