Niantic real-world AR games and apps
Business Profile
Core Value Proposition
Niantic real-world AR games and apps provides real-world exploration and community through augmented reality experiences.
Target Customer
Outdoor explorers, casual and social gamers, families, and Niantic's safety-conscious community.
Key Differentiator
Combines IP-backed AR games (Pokémon GO, Monster Hunter Now, Pikmin Bloom) with a community platform and safety-focused design to foster real-world connection.
Implementation Timeline
Not specified in content
Pain Points
- 1Encouraging people to spend time outdoors and exercise in a game-friendly way.
- 2Creating meaningful social interaction and community around gaming.
- 3Providing safety and privacy controls for players, including kids.
Key Features
- 1Pokémon GO, Monster Hunter Now, Pikmin Bloom as core AR games.
- 2Niantic Campfire for community building.
- 3Niantic Wayfarer for user-generated location content.
- 4Niantic Safety Center and kid-focused resources (Niantic Kids).
Target Customer Industries
Client Results
- 1Increased outdoor exploration and physical activity.
- 2Enhanced social interaction and community formation around AR experiences.
- 3Engagement with IP-backed, popular game franchises.
Competitive Advantages
- 1IP-backed, popular AR games with established audiences.
- 2Real-world, location-based gameplay that blends digital and physical worlds.
- 3Emphasis on safety, privacy, and family-friendly features.
- 4Integrated ecosystem including community tools (Campfire) and user-generated content (Wayfarer).
Key Benefits
Additional Product Information
Product Description
A portfolio of augmented reality games and apps designed to encourage outdoor exploration and social connection, featuring Pokémon GO, Monster Hunter Now, and Pikmin Bloom, plus community and safety platforms like Niantic Campfire and Niantic Wayfarer.
Target Market
Global players seeking real-world AR experiences, outdoor explorers, families, and communities around Niantic’s IPs.
Unique Value Proposition
Niantic uniquely blends real-world exploration with augmented reality gameplay and a strong emphasis on community safety, supported by multiple IPs and a connected ecosystem.
Technical Requirements
AR-capable devices with location-based gameplay; access to Niantic apps and services; safety features integration as described in Safety Center.
Pricing Model
Not disclosed
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